Social Media Marketing Specialist

An indigenous owned mainstream health services provider is looking for an experienced and enthusiastic Digital/Social Media Marketing Specialist to join their exceptional team situated in Western Australia!

You will be responsible for the digital marketing campaigns, including creating social media campaigns and the day-to-day management of the company’s social media properties, generating leads, conducting market research and actively engaging with the business to optimize performance of our digital and social media strategies.

The successful candidate will be an excellent communicator, a versatile creative writer, and a team player. You will be an active participant in data collection and analyses in order to consistently improve the company’s social media practices over ---------- sential Duties and Responsibilities:
Developing and implementing a digital marketing strategy including social media content plans that are consistent with the company’s brand identity.
Creating visual concepts for promotional activities, and consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
Managing digital marketing calendar including high volume of daily social media ---------- municating with social media followers, including responding to queries in a timely manner.
Tracking digital marketing performance
Suggesting recommendations to adjust the social media marketing strategy for optimal results.
Staying up to date on best practices and emerging trends in social media.
Creating and updating digital marketing reports including reports on social media marketing efforts
Performing other duties when needed

Education and Work Experience:
Minimum 3 years of experience as a Digital Marketing Specialist, Social Media Specialist or similar role.
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Proficiency with SEO tools
Experience with Google Ads, ---------- Pro and Facebook Insights
Working knowledge of HTML and CSS.
Experience using various analytics software
Good understanding of social media KPIs
Familiarity with web design and publishing
Excellent multitasking skills
Great leadership skills
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal, presentation and communication skills