Marketing Automation Specialist

Job Description
This is a remote ---------- veloping and executing a marketing automation strategy and plan
Developing and managing configurations within Acoustic marketing platform
Working with management to define KPIs, create reporting and analyse campaign performance
Supporting essential marketing initiatives such as managing the lead lifecycle, lead scoring,
lead nurturing, segmentation, and data cleansing
Championing compliance standards, best practices, and requirements

Email marketing program development and execution, including segmentation, testing, and
deployment, and continually evaluating these for improvements
Maintaining integrations with our CRM and assisting in the integration of additional platforms
as and when required
Understanding and evaluating campaign metrics and distributing campaign performance to the
marketing team
Managing data extensions, data feeds, segmentations and integrations with Salesforce and
other platforms
Troubleshooting and problem-solving integration issues with developers
Building, testing, and sending email and SMS messages and marketing automations
Ensuring assets delivered by designers are match campaign specifications and delivery
timeframes
Providing ongoing measurement and analysis of email campaigns
Requirements
Have at least 4-5 yrs of relevant experience in the same field.
Excellent communication skills
Strong technical skills including HTML, CSS, AMP Script and/or JavaScript
Expert knowledge of database management concepts and best practices
Strong business acumen and data-driven decision-making
Problem solving with a high attention to detail
Great interpersonal skills and ability to interact with people at all levels
Superior communication skills, both written and verbal
Results oriented and customer focused
Benefits
Competitive Salary Package
HMO on day 1 w/ 2 Free Dependents - Enjoy up to 200k MBL
Group Life Insurance
20 Paid Leaves
Bereavement assistance
Above market annual appraisal
Work-life balance and high staff engagement culture
Long-term development plan program
Free training courses
Cultural training
Emerging leaders’ program
High-end IT devices
Employee awards and events