Link Builder

My Biz Niche is a full-service digital agency specializing in custom website design, development, and online marketing.

We are currently looking for an analytic Link Builder to help us increase brand awareness by building high-quality backlinks.

Key Responsibilities:
1. Link Acquisition
> Develop a comprehensive link building strategy that outlines the types of links they will build, the target websites, and the anchor texts they will use. The strategy should prioritize the keywords based on their importance and relevance to the website or content.
> Conduct research to identify potential websites for link building based on their relevance, authority, and trustworthiness.
> Reach out to website owners or webmasters via email, social media, or other channels to request backlinks. This may involve developing personalized outreach templates, tracking email responses, and follow-up communications.
> Create guest posts for external websites to include links back to the target website. This may involve identifying opportunities, pitching ideas, and submitting high-quality guest posts.
> Identify broken links on external websites that are relevant to the target website and request that the webmaster replace them with working links to the target website.
> Monitor and track the progress of link acquisition efforts, tracking the number and quality of acquired links, analyzing the impact on search engine rankings and website traffic, and adjusting strategies as needed.

2. Link Analysis
> Competitor analysis: The link builder will conduct a competitor analysis to identify the link building strategies of competitors and identify opportunities for improvement.
> Backlink quality analysis: The link builder will analyze the quality of backlinks to the target website to ensure that they are from authoritative and trustworthy sources. This may involve using tools such as Ahrefs or Majestic to analyze backlink profiles.
> Link relevance analysis: The link builder will analyze the relevance of the backlinks to ensure that they are from websites that are relevant to the target websie's niche or industry.
> Link profile cleanup: The link builder will identify and remove any harmful or spammy backlinks to the target website that may be negatively impacting its search engine rankings.
> Disavow links: The link builder may create a disavow file of any harmful or low-quality backlinks that cannot be removed manually.
> Monitor link health: The link builder will monitor the health of the backlink profile over time, tracking the number and quality of new backlinks, identifying any negative SEO attacks, and adjusting strategies as needed.
Identify link opportunities: The link builder will identify new opportunities for link building based on the target website's content and industry, such as broken link building or guest posting.

3. Reporting and Analytics
> Define the key performance indicators (KPIs) to measure the success of link building efforts. This may include metrics such as backlink growth, search engine rankings, organic traffic, and conversion rates.
> Set up tracking tools such as Google Analytics, Google Search Console, or other analytics tools to track and monitor the defined metrics.
> Generate regular reports summarizing the performance of link building efforts, including key metrics, trends, and insights.
> Reports may be daily, weekly, or monthly, depending on the needs of the organization.
> Analyze the data from tracking tools and reports to identify trends and opportunities for improvement. This may involve conducting A/B testing or experimenting with new link building strategies to improve results.

Requirements:
- Bachelor’s degree in Marketing, Communications, Advertising, Business, or Journalism is preferred
- At least 2 years of experience in SEO, Digital Marketing, Communications, Sales, or related field
- Proven experience planning and implementing backlink campaigns
- Working knowledge of Google Analytics and backlink tools, such as SEMrush, Ahrefs, Monitor Backlinks, and BuzzStream
- Strong analytical, communication, and problem-solving skills

Our work schedule is from Tuesday to Saturday, 6AM - 2PM Philippine time.

We have paid leaves, holiday pay, performance bonus, 13th month pay and team training and development.

If you think you are the one we’re looking for kindly send the following:
1. Latest Resume w/ photo
2. OnlineJobs.ph Profile Link

Send to: ----------
Subject: Link Builder Candidate