Digital Marketing Specialist

We are looking for a creative, analytical, and experienced Digital Marketing Specialist to join our team! As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies. This individual will also create engaging content for our clients through the use of AI and editing tools. This is a remote 6-month, non-commission-based gig with the possibility to go full-time and grow with the company.

Digital Marketing Specialist duties and responsibilities"

- Developing and implementing a digital marketing strategy
- Creating visual concepts for promotional activities
- Managing the digital marketing calendar
- Maintaining the online presence and reputation of the company
- Overseeing the creation and maintenance of social media content
- Tracking digital marketing performance
- Creating and updating digital marketing reports
- Experience with Adobe Creative Suite & Canva a plus
- Experience building sales funnels is a huge plus
- Web skills preferred
- Video Editing skills preferred
- Experience using AI tools a plus
- Lead generation experience a plus
- Experience growing social media a plus
- Knowledge of working with digital influencers a plus
- Experience with podcasting a plus

Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or equivalent professional-level work experience
- One to two years of experience in marketing or advertising
- Strong written and verbal communication skills
- Comprehensive knowledge of best practices for managing and optimizing social media channels
Video editing and graphic design is a plus
- Experience with Photoshop, Video and Photo production preferred
- Comfortable juggling multiple tasks; ability to prioritize responsibilities; excellent time management
- Ensure that all web operations run smoothly and that the interactive properties reflect station priorities, grow audience/traffic,
and offer unique content
- High level of problem-solving capabilities, curiosity, self-motivation, and adaptability
- Creativity and innovation for finding new and more efficient ways of doing things
- Excellent time management skills and exceptional attention to detail
- Passionate about personal growth and learning

If you have experience in marketing, promotions, advertising, and event coordination, we'd love to hear from you! Join our team and help us build and strengthen relationships with our members and communities.

Please attach or link to a portfolio with samples of professional writing and social media posts.