The Digital Ads Coordinator

COMPANY DESCRIPTION
At NKP Medical Marketing, we help specialty medical practices (primarily plastic surgeons, cosmetic dermatologists and medical spas) grow their business by delivering more patients to them. We employ a range of digital marketing strategies (SEO, SEM, email, etc.) to drive client success. Our clients consider NKP to be a trusted advisor and in most cases NKP leads all marketing for their business.


NKP’s goal is to deliver the best advice, strategies, tools and execution to our clients. We are well positioned to do this because of our accumulated experience in the aesthetics industry, key partnerships and scale. NKP was founded in 2006 and is a recognized leader in digital marketing for aesthetics practices. We have more than 50 employees, several hundred clients throughout the U.S. and overseas, and are headquartered in Manhattan Beach, CA.


NKP’s culture, work environment and high-performing teams are of the highest priority. This focus has enabled NKP to grow significantly and is the cornerstone of future growth. We look to grow our team with people who embrace continual improvement, are highly motivated, contribute new ideas and work well with others. NKP supports its tea ---------- mbers in pursuit of achieving their goals.


JOB DESCRIPTION
If you are obsessed with SEO and particularly interested in driving traffic to local businesses, we would love to meet you. This is an outstanding opportunity to leverage your passion for SEO in an exciting and high-growth industry vertical.


The Digital Ads Coordinator (Paid Search) will be responsible for daily management and analysis of client paid search programs across the major search engines (Google & Bing). They will execute campaign strategies that are in line with the marketing objectives of clients and internal benchmarks. This position will report to the Digital Advertising Strategist (US), and will work cross functionally within the organization.


Key Responsibilities
Work with the Digital Advertising Strategist to create successful & scalable SEM campaigns.
Execute & optimize PPC campaigns on a variety of advertising platforms, including Google & Bing.
Examine performance data and enhance campaigns to improve results.
Oversee online advertising budgets and develop budget ---------- velop and implement bid, keyword, and targeting strategies for paid media.
Identifying growth opportunities, testing hypotheses, and scale winning tests.
Perform daily operations of accounts and campaigns including actively test and optimize bids, keywords, ads, audiences and landing pages to improve campaign performance.
Provide regular updates on campaign performance to the Digital Advertising Strategist


QUALIFICATIONS
Hands-on experience in building & scaling SEM campaigns
Experience running A/B testing to improve campaign performance
Ability to report on SEM performance & provide detailed recommendations
Knowledge of advertising compliance regulations and best practices.
Continually identifies opportunities for improvement and innovation.


Experience/Skills
Bachelor’s Degree
Agency experience preferred
1-3 years paid search experience in an agency or similar setting
Google Ads Certification
Complete understanding of SEM principles including keyword research, optimizing campaigns for conversions, bid optimizations, landing page optimization, etc.
Strong written and verbal communication skills
Detail-oriented and analytical
Highly organized
Well-spoken and professional
Team player


Compensation
Commensurate with experience