Social Media Monetization Specialist

Description
Talklaunch is seeking a bright, detail-oriented candidate to join our Consumer Digital Marketing Team as the Social Media Monetization Specialist. You’ll manage sales campaigns across Talklaunch’s social media platforms, including Facebook primarily, as well as Twitter, YouTube, Google+, Instagram, Pinterest, and other emerging social platforms.

The ideal candidate will have a bachelor’s degree in marketing, or communications, with two or more years’ demonstrated experience in social media or display marketing. This position will report to the Sr. Manager of Digital Marketing for the Direct to Consumer vertical. This position is remote.

Responsibilities and Duties:
- Monitor all social media channels with respect to paid advertising, with a key focus on Facebook.
- Work closely with our internal creative team to align our paid social efforts with our organic content across social platforms, with an emphasis on video.
- Connect with other departments internally to execute paid social media campaigns, such as the web strategy team.
- Create and optimize advertising units for Facebook, Twitter, and YouTube (other channels to follow). There is a major stress on Facebook, specific to video, lead generation, remarketing campaigns. The ideal candidate will have experience scaling these programs in a prior role.
- Collect data and analyze social media ad performance.
- This role will also assist with other display, content/native and video marketing campaigns.
Responsibility Qualifications
- 2+ years of experience in digital or social media marketing
- Knowledge of Facebook Ads Manager, Facebook Power Editor, and Google AdWords (Double Click Manager is a plus)
- Basic Photoshop skills (cropping images, adding text to images, etc.)
- Ability to build excel reports
- Knowledge of one of more languages besides English is ideal
- Experience writing ad copy
- Knowledge of A/B split testing, Adobe Analytics and/or Google Analytics experience is valuable

At Talklaunch we speak, learn, and interact differently, we embrace and thrive on these differences! We deeply benefit from the diversity that each individual has to offer. We are dedicated to fostering a culture that celebrates unique backgrounds, ideas and experiences. Talklaunch is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, pregnancy, veteran status or any other status protected by federal, state or local laws.
To apply, send an email to estes@luminstation.com with the following:
Your résumé
A brief cover letter explaining why you’re excited about this opportunity
Links to work you’ve done that we should see, such as recent websites or contributed plugins/modules/themes.
Ideal salary range.
Please be sure to include all of these items — to save everyone valuable time we’ll throw out incomplete applications. Thanks for understanding.
Talklaunch is an equal opportunity employer.