Google PPC Ads Specialist

As a Google PPC Ads and Google Local Service Ads Specialist, you will work to develop, implement, track, and optimize our clients’ PPC campaigns across all digital channels.

Responsibilities:
1. Plan, develop, and implement paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads.
2. Conduct thorough website audits to understand our clients' key value proposition, core products, and competition.
3. Perform keyword research, segmentation, and bidding strategies that align with client goals.
4. Create engaging and industry-specific ad copies.
5. Test and analyze keywords, ad copy, landing pages and positioning to enhance ROI.
6. Effectively manage multiple budgets and efficiently allocate spend, based on performance metrics.
7. Monitor and analyze campaign performance data to provide actionable insights and recommendations.
8. Stay up-to-date with PPC and SEM trends and potential new channels and strategies to keep us ahead, including updates to PPC AdWords, Google Local Services, and so on.

Qualifications:
1. Minimum 2-3 years of PPC management experience.
2. Google Ads certification (preferred).
4. Experience with Google Local Service Ads.
5. Proficiency in Google Analytics and other digital analytics tools.
6. Working knowledge of SEO and digital marketing concepts.
7. Familiarity with A/B testing and other testing metrics.
8. Proficient Analytical and reporting abilities.
9. Good written and verbal communication skills.