Digital Marketing Specialist (Google PPC, Facebook Ads, Social Media)

Job Description:

We are seeking a skilled Digital Marketing Specialist, with a focus on Google Pay-Per-Click (PPC), Facebook Ads, and Social Media Marketing, to join our team. This role involves creating, managing, and optimizing digital marketing campaigns across various platforms to increase brand visibility, engage with our audience, and drive conversions.

Responsibilities:

Develop, implement, and manage digital marketing strategies across Google PPC, Facebook Ads, and social media platforms.
Create and manage a diverse range of ad campaigns, including search, display, video, and mobile.
Perform ongoing keyword research, bid management, and optimization to increase campaign performance.
Track, report, and analyze website analytics, PPC initiatives and campaigns, and social media ad performance.
Collaborate with the content team to create high-quality content for each social media campaign.
Monitor and respond to customer feedback and reviews on social media platforms.
Stay up-to-date with the latest industry trends and technologies.
Qualifications:


Proven experience in digital marketing, particularly Google PPC, Facebook Ads, and Social Media Marketing.
Strong understanding of digital marketing and PPC metrics.
Proficient in marketing research and statistical analysis.
Excellent communication and creative thinking skills, with an ability to use data to inform all decisions.
Experience with SEO, web traffic metrics, and social media best practices.
Proficiency with Google AdWords, Google Analytics, Facebook Ad Manager, and other relevant tools.

Why You Should Apply:

This is a great opportunity to join a dynamic team and further your career in digital marketing. You'll be part of a supportive and collaborative work environment where your skills and creativity will be valued, and your growth fostered.