SEO Consultant/Manager

We are a brand presently on Amazon and want to explore the feasibility of starting a Shopify site to help drive traffic to our Amazon store. There is no direct competition given our business model so it's hard to compare directly. Based on keywords there are large food affiliates (AllRecipes, Food Network, etc) that take up the top spaces.

We are looking to build a website and have an analysis of the feasibility to rank on certain keywords and strategies to rank.

Thank you