PPC Marketing Expert - Google and Facebook AD's

Our company is seeking a skilled and experienced full-time Marketing Expert to join our team. The ideal candidate will have a deep understanding of Google and Facebook Ads, as well as other digital marketing channels, and the ability to create, optimize, and manage campaigns to generate leads and sales. The Marketing Expert will work closely with the marketing team to develop and execute digital marketing strategies to reach our target audience.

Responsibilities:

Develop, execute and manage digital marketing campaigns on Google and Facebook Ads.
Conduct keyword research, create ad copy, and set up targeting options to optimize campaigns.
Continuously monitor and optimize campaigns to improve performance metrics such as click-through rates, conversion rates, and return on investment.
Analyze data to identify trends and insights and adjust campaigns accordingly.
Collaborate with the marketing team to develop and implement integrated marketing campaigns across various channels.
Manage and maintain our social media channels to drive engagement and growth.
Track and report on campaign performance and provide recommendations for improvements.
Stay up-to-date with industry trends and developments in digital marketing, and recommend new tactics and strategies to improve campaign effectiveness.
Requirements:

Bachelor's degree in marketing, communications, or a related field.
3+ years of experience in digital marketing with a focus on Google and Facebook Ads.
Proven track record of developing and executing successful digital marketing campaigns.
Experience in creating ad copy, setting up targeting options, and monitoring and optimizing campaigns for optimal performance.
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
Knowledge of SEO and other digital marketing channels is a plus.
Experience with marketing automation and CRM tools is a plus.
If you are a results-driven, analytical, and creative marketing professional who has a passion for driving growth and has experience in setting up and optimizing Google and Facebook Ads, we encourage you to apply for this exciting opportunity.