Marketing Specialist

Job Description

1. Conduct market research to find answers about consumer requirements, habits and trends to identify new marketing opportunities
2. Brainstorm and develop innovate ideas while establishing goals and objectives for creative marketing campaigns to reach the target audience through digital and traditional channels
3. Manage end-to-end projects, establish and managing budgets and evaluating each campaign for effectiveness
4. Creating marketing materials for our website and other marketing platforms
5. Main liaison with external vendors to execute promotional events and campaigns
6. Analyse marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
7. Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)

Other Duties

? To respond to changes in the marketing function as dictated by the Company
? Developing creative strategies with the sales team to attract potential and new players
? To carry out any other reasonable duties and responsibilities as assigned