Digital Marketing Strategist

Job Description
The Prosper Group seeks a Digital Marketing Strategist to assist with marketing activities for our company and brands. The person develops strategies and executes to achieve our overall business goals and increase brand awareness with target audiences.
Responsibilities:
• Develop a social content strategy that will lead to increased social engagement and brand awareness.
• Identify social media opportunities that occur within the fast-paced social media environment, including but not limited to House and Senate legislative calendars, state legislative calendars, and trends of the day.
• Identify KPIs for growth and engagement strategies that lead to increased conversion rates.
• Maintain a national calendar of events, holidays, and important election days for development of social content strategy.
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency

Qualifications
• Able to work from 9am – 6pm EST, Monday to Friday, with minimum internet speed of at least 20 mbps.
• Knowledgeable on US Politics is preferred but optional.
• Experience with multiple social media platforms and management tools such as Google AdWords, Adobe Advertising Cloud, Facebook, Twitter, Google Analytics.
• Comprehensive understanding of current digital marketing strategies and tactics with an eye for experimenting with new digital marketing strategies
• Experience with idea execution, digital marketing campaigns
• Comprehension of and familiarity with paid search, PPC, SEO, social media, and content creation and how they work together.
• Strong written and verbal communication skills
• Time management and organizational expertise for managing multiple projects