SEO Specialist and Social Media Marketing expert

Responsibilities for SEO Specialist:

-Develop optimization strategies that increase the company's search engine results rankings
-Research SEO keywords to use throughout the company's website and marketing materials
-Set measurable goals that demonstrate improvement in marketing efforts
-Monitor daily performance metrics to understand SEO strategy performance
-Efficiently communicate with other marketing professionals to align goals
-Collaborate with others within the marketing department to manage SEO strategy
-Write compelling and high-quality website content, including blog posts and page descriptions
-Update content and website links for maximum optimization and search engine rankings

Responsibilities for Social Media Marketing:
-Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
-Set up and optimize company pages within each platform to increase the visibility of company’s social content
-Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Working Experience: 2-5 years