SEO Specialist

As an SEO Specialist, you will be responsible for managing and improving the visibility and ranking of websites in search engine results pages (SERPs). You will work closely with other members of the digital marketing team to develop and implement SEO strategies and tactics that will drive traffic, engagement, and conversions. You will be expected to keep up-to-date with the latest trends and best practices in search engine optimization and continuously improve your knowledge and skills.

Key Responsibilities:

Conduct keyword research and analysis to identify relevant and high-traffic search terms
Develop and execute on-page and off-page SEO strategies to improve website ranking
Perform technical SEO audits and make recommendations for improvements
Monitor website analytics and track key performance metrics, such as traffic, bounce rate, and conversion rate
Collaborate with content marketing team to optimize content for search engines
Perform link building and outreach activities to improve website authority and ranking
Keep up-to-date with the latest trends and best practices in search engine optimization

Requirements:
Proven experience as an SEO Specialist or similar role
In-depth knowledge of keyword research, on-page and off-page SEO, and technical SEO
Familiarity with web analytics tools, such as Google Analytics and Google Search Console
Strong analytical skills and attention to detail
Excellent written and verbal communication skills
Ability to work independently as well as part of a team
Bachelor's degree in marketing, communications, or a related field

Preferred Qualifications:
Experience with local SEO, international SEO, or e-commerce SEO
Familiarity with content management systems, such as WordPress
Experience with A/B testing and conversion rate optimization
Google Analytics certification or other relevant certifications