Growth Campaigns Manager

? Responsible for all Growth Campaigns ideation, execution, cascade, implementation and
reporting. Collaborates with different BUs to ensure feasibility and implementation of Growth
campaigns.
? Leads Ideation of campaigns, initiatives, programs or efforts that will contribute to the Growth
vanity KPI to increase New User Registration and overall KPI to push conversion to First purchase
? Works closely with the KPI Driver Team to come up and implement an effective campaign.
? Uses technology and social media to develop new ways to engage with consumers; think;
beyond what has already been done to create an even more productive business. All campaign
must contribute to overall Growth KPIs

SCOPE OF WORK:
? Ideation of Growth Campaigns through vouchers, promos, events, programs, initiatives and other
growth hacks
? Creation of a campaign plan and strategy plus its projected benefit and cost implications
? Execution of said idea through ensuring all mandatories and dependencies (internal or external) are
met
? Cascade to mandatory BUs for smooth execution
? Developing and innovating growth hack strategies to make sure that KonsultaMD is always above its
competitors
? Conceptualizing new Growth hack ideas that will help contribute to Growth KPI
? Analyzing Campaign Performance and provide iteration for enhancements
? Monitoring market demands and trends from relevant platforms
? Identifying new growth opportunities through partnership or other means
? Adheres to and implements all company policies and procedures

KEY PERFORMANCE INDICATORS
? No. of Campaigns implemented
? Effectivity of Campaign vs. projected target
? Enhancement of high performing campaign vs. previous
? Attributed of campaign share on overall New User Registration
? Attribution of campaign share on overall conversion to First Purchase

REQUIREMENTS:
? At least 5 years experience in Marketing, preferably e-commerce
? Has experience in Marketing Analytics
? Interested in health and wellness
? Can work under pressure and with extended working hours
? Good at multitasking and is hard working
? Creative, can come up with innovative ideas even with a minimal budget
? Social media savvy
? Working knowledge on how Paid Ads work (Meta and Google Search and Display)
? Has a positive attitude towards work, teammates and outgoing personality
? Client facing; presentable and articulate
? Organized; is able to layout plans and strategize campaigns to achieve downloads with minimal
supervision. Is able to handle end-to-end executions of partnerships and campaigns
? Pays attention to detail.