Social Media Specialist

We are one of Australia’s leading suppliers of premium cycling parts, accessories, and sports nutrition. With over 30 years’ experience, our diverse, family-owned wholesale business represents 24 world leading brands originating from over 10 countries.

Reporting to the Marketing Manager, the Social Media Manager (SMM) will set up and oversee all social media channels, and ensure they run effectively. As the SMM, you will be a creative, well-organised and motivated member of the marketing team.

You will be responsible for creating and curating content and implementing a comprehensive social media strategy for our family of brands.

Experience in a similar role is essential.

Key Responsibilities:
• Develop and implement a comprehensive social media strategy for multiple brands, including creating and curating content, setting goals, and measuring success
• Create, schedule, manage and monitor our social media channels (e.g., Facebook, Twitter, Instagram, YouTube, LinkedIn) and ensure they are updated regularly with engaging content that aligns with the respective brand's tone and voice
• Effective budgeting, analysis, and reporting for your channel & area of responsibility
• Respond to customer inquiries and feedback on social media platforms in a timely and professional manner
• Respond to reviews on Google and Product Review
• Collaborate with all departments (e.g., marketing, customer service, product development) to ensure social media initiatives are aligned with business objectives and reflect the brand's values)
• Monitor industry trends and best practices, as well as changes to social media algorithms and policies, and adjust the social media strategy as necessary to optimise performance and growth
• Manage social media advertising campaigns (e.g., Facebook Ads, Instagram Ads) and ensure they are targeting the right audience and achieving the desired outcomes
• Build relationships with social media influencers and advocates in the cycling industry to expand reach and increase engagement
• Promote high work standards within the team
• Work with the team to utilise photographic, video, graphics and other content across social media
• Proactively drive ideas and opportunities to build our brands through social media initiatives and content
• Achieve weekly and monthly KPIs

The ideal candidate for this role will have:
- Minimum 5 years’ experience as a Social Media Manager (content creation and strategy)
- Manage multiple projects from inception to completion, with the ability to switch from one to the other seamlessly
- Impeccable google analytical skills
- Elite in copywriting for social media
- Have great communication, both verbal and written
- Experience in video editing and content creation
- Strong communication skills with an ability to confidently present to internal and external stakeholders
- High level skills and proficiency in social media, content creation, and marketing software and tools such as Canva, Adobe Suite, or similar
- Great knowledge of the cycling industry is not a necessity but favourable
- Hootsuite experience highly regarded
- Understanding of all social media ad formats including Meta Business suit & ads manager
- Knowledge of online marketing channels