Facebook Marketing

As a Paid Ads Specialist, you will have a focus on data analysis and paid search. You will be immersed in PPC, and proactively identify paid media opportunities on a micro and macro level within Facebook. You are expected to drive results, and consistently improve products and processes while staying up to date on the latest digital advertising trends and best practices.

Responsibilities:
- Work with our Operations Team and Marketing Team to establish our brand's online identity
- Collaborate with the management team to develop strategies
- Compile monthly breakdowns of Social Media Analytics, recommend improvements, and identify growth opportunities
- Track, measure, optimize and report the performance of paid ad campaigns
- Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis, and reporting
- Develop keyword research, keyword lists, and keyword bucketing
- Manage a high volume of paid media budgets
- Develop, analyze, and optimize keyword ad copy and landing pages
- Perform A/B testing with the intent of improving impression share, quality score, and CPL
- Monitor and assess competitor activity and keyword ranking performance
- Build and maintain an understanding of current topics in paid advertising, web analytics, data management, tools, and technologies related to core responsibilities
- Other duties as assigned by management

Qualifications:
- Experience as a marketing coordinator, social media specialist, or similar work experience.
- Deep knowledge of current industry trends across LinkedIn, Facebook, Twitter, TikTok, YouTube, and Instagram
- Can develop dynamic SEO content with text, images, and video
- Must possess excellent communication skills, time management skills, and a strong work ethic
- Experience managing Social Media accounts