Paid Media Analyst

About the Paid Media Analyst Role:

We are looking for an experienced paid media analyst to help set up, manage, and report on paid media campaigns.
We will be looking at running:
• Google Ads
• Facebook Ads
• YouTube Ads
• Instagram Ads
• Bing Ads

This is a full-time job.

Primary Job Responsibilities of the Advocate Marketing Specialist:

Set Up
• Set up campaigns using best practices depending on the platform
• Build out keyword lists & set up audiences
• Advise on assets that might be required
• Advise on tagging

Manage
• Manage the campaigns towards KPIs
• Optimize with best practices in mind
• Test & Learn
• Ensure tagging is working

Reporting
• Creating weekly & ad hoc reports o for internal & external stakeholders
• Pulling data using database query tools like Looker & SQL
• Providing actionable insights about campaign performance

Meetings
• Project tracking & project status updates
• Follow up on next steps
• Knowledge of all project's status as it pertains to Paid Media

Planning
• Managing program timelines for any copy, artwork, and content (if required)

Platform Maintenance
• Ongoing platform knowledge updates
• Adhering to operating procedures based on client requirements
• Regular housekeeping of platform operation

Requirements:
• Using Microsoft Excel / Google Sheets (Pivot Tables, vLookups, etc..)
• Actual hands on experience setting up, running, managing, optimizing digital ad campaigns
• Experience working the North American markets (CA, US)
• Proficient in English
• Willingness to Learn

Salary Negotiable Based on Experience

If you feel this role fits you, submit your interest here:
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