Ecommerce Digital Data Analyst

We're a UK based Ecommerce company that are hiring for a digital data to sit within our growing Ecommerce team, You'll be working alongside an established UX, Product and Development team.

You will have experience using online analytical tools such as Google Analytics, Microsoft Clarity. You'll be comfortable watching session replay videos and reviewing heatmaps, and conducting visitor surveys to identify opportunities.

Your responsibilities will be;
- Be responsible for the Google Analytics environment, setting up reports, events and analyzing data to identify conversion blockers.
- Gather web data from various sources, including server logs, API endpoints, and online analytics platforms such as Google Analytics.
- Conduct in-depth analysis of website performance metrics, including visitor behavior, traffic patterns, conversion rates, and user engagement.
- Identify trends and patterns: Uncover insights by identifying trends and patterns in data, and provide actionable recommendations for website improvements.
- Report creation: Develop clear and concise reports and visualizations to communicate findings to stakeholders and the wider team, highlighting key insights and trends.
- Optimization and testing: Collaborate with the web development and UX teams to implement data-driven optimizations, conduct A/B testing, and measure the impact of changes on website performance.
- Monitor and track performance: Continuously track and evaluate website performance metrics, providing regular updates to stakeholders on progress and areas for further improvement.
- Competitor analysis: Monitor competitor websites and industry trends to identify potential opportunities for growth and improvement.
- Collaborate with cross-functional teams: Work closely with marketing, sales, and product teams to provide data-driven insights that support business objectives and decision-making.
- Stay informed: Keep up-to-date with industry trends, best practices, and emerging technologies in the field of web data analysis and analytics tools.