Local SEO & GMB/GBP Optimization Specialist

Job Description:

We are seeking a self-motivated and proactive Local SEO & GMB/GBP Optimization Specialist to join our team. The ideal candidate will have a strong background in local SEO, Google My Business (GMB) management, and GBP optimization. They should be able to follow instructions with a clear understanding of the end goal, take the initiative to improve processes, and work independently to achieve objectives. The primary responsibilities of this role will be to optimize our company's online presence, increase local search visibility, and drive local customer engagement.

Responsibilities:

Collaborate with SEO managers and other in-house marketing teams
Manage and optimize Google My Business (GMB) listings
Claim and verify the company's GMB listing, ensuring accurate business information
Add photos and videos to GMB listings to showcase the business
Monitor and track the performance of GMB listings, using data to inform strategy
Maintain and update company information in online directories such as Yelp
Conduct local link building and citation building to improve local SEO
Manage the company's backlink profile with local relevant websites
Coordinate press release management, collaborating with writers to develop content
Perform keyword research and competitive analysis for local markets
Present and communicate SEO strategies to clients and internal stakeholders
Maintain and update spreadsheets and SEO tools as needed
Demonstrate excellent communication and project management skills
Exhibit a self-starter attitude with the ability to follow instructions and understand end goals
Display initiative in improving processes with the end goal in mind
Requirements:

Proven experience in local SEO and GMB/GBP optimization
Strong understanding of local search ranking factors and best practices
Proficiency in keyword research and competitive analysis
Familiarity with online directory management and citation building
Knowledge of link building strategies and backlink profile management
Experience with press release management and content creation
Exceptional communication and project management skills
Self-starter attitude and the ability to work independently
Proficient in using SEO tools and spreadsheets
To apply, please submit your resume, cover letter, and relevant work samples. We look forward to hearing from you!