Marketing Lead

Requirements and Skills
Required
Bachelor’s degree in marketing, business, CS or PR
> 5 Years of B2B marketing experience, including >2 years as a marketing lead
English spoken & written proficiency and good communication skills
Preferred
Knowledge of US healthcare and pharmaceutical markets
Creativity and an entrepreneurial spirit
Demonstrate flexibility as situations arise unexpectedly (e.g. media issues)
Ability to meet deadlines and complete projects within budget
Expertise in digital marketing & social media
Experience with LinkedIn, Twitter, Zoho CRM
Skill with the tools of the trade in marketing including PR, written communication, website development, market research digital marketing & social media

Roles and Responsibilities
Implement the company’s Marketing Action Plan within approved timelines & budget
Ensuring effective, branded marketing communications across different channels including the company website, social media, print communication, and advertising
Coordinate marketing initiatives with other stakeholders in the company including sales, product/solution, customers success and other groups
Manage content creation including LinkedIn Posts, Press Releases, Articles, Videos, Case Studies, Newsletters, Webinars/Events, White papers/E-books
Manage CRM activities on Zoho CRM
Manage email campaigns on platforms like Zoho campaigns, Constant Contact & Mailchimp
Manage sales & marketing campaigns
Maintain awareness of competitor activity and update internal company reviews.
Track, Measure and Analysis of the effectiveness of all marketing efforts
Design, develop, implement, and analyze the various marketing strategies and media used to market and promote company products and services
Researching and analyzing market trends and competitors, and converting the raw data into detailed reports and actionable insights
Maintaining the company’s website and social media platforms
Utilizing Social Media to Manage Profiles, Posts, Network, etc. (LinkedIn, Twitter)
Managing & planning different strategies in marketing campaigns in email and social media
Providing recommendations, learnings and insights in researches on various Digital Marketing Tools
Utilizing Google Docs, Sheets, Slides, etc to Create/Update Materials and Playbooks for the Business and the team
Understand and Implement Workflows and processes for the Marketing Strategy
Engaging with the Team to Develop and finalize Content Plans