Lead Generation specialist through paid ads (Google Ads, Facebook & Instagram)

We are looking for an enthusiastic, highly-skilled and eager lead generation specialist to join our team.

You will be:

Paid Ads Specialist

Setup Google Ads and Meta Ads accounts

Plan, create, and manage PPC campaigns across a variety of channels including Google, Display, Facebook, Instagram and Reels

Keyword research and management to optimise bids (add PPC keywords and negative keywords)

Competitor analysis

Optimise bidding at the keyword, placement, device, geographic, demographic, and other levels
Perform daily account management of PPC campaigns

Review under-performing keywords

Ensure PPC campaign does not exceed weekly and monthly ad spend budget

Maintain Quality Score, Impression Share and other important Metrics

Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates

Developing out of the box lead generation ideas particularly on emerging channels like Reels

Work with creative team to develop display ads and social media ads

Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analysing trends, goals, opportunities, and other key performance indicators

Reporting of client campaigns

Stay on top of search engine and PPC industry trends

Implement conversion tracking

Create landing page briefs

Landing page conversion optimisation

Applicants must have Exceptional English, High levels of communication, and ready to work in a fast paced and dynamic environment.

To ensure you have read our job description and show attention to detail, what's your favourite song from 1999?

Also please let us know your top 3 landing page optimisation tips that will help us get our clients great results!

Applicants will be asked to create a paid ads strategy on a site of our choosing to showcase abilities.