Digital Marketing Manager

JOB RESPONSIBILITIES AND EXPERIENCE REQUIRED

We are looking for an experienced Digital Marketing Manager to develop, implement, and manage our online marketing strategies for our ecommerce tyre company. The successful candidate will be responsible for all digital marketing activities, including website optimization, SEO, SEM, email marketing, social media, and online advertising. The ideal candidate has a proven track record of delivering successful digital marketing campaigns and can demonstrate a deep understanding of the ecommerce industry.

A. In this role, you’ll be responsible for the following tasks:

? Develop and implement digital marketing strategies that align with business goals and objectives
? Estimate and forecast monthly revenue
? Oversee and manage marketing budgets
? Conduct market research and competitor analysis to stay informed on industry trends and consumer behavior
? Develop and manage SEO and SEM campaigns to improve website traffic and sales
? Create and manage online advertising campaigns, including Google Ads and Facebook Ads
? Analyze website data and make recommendations for website optimization and improvements
? Work with other departments to ensure consistent messaging and branding across all channels
? Stay up-to-date with new digital marketing trends and technologies

B. Strong Candidate’s experience and qualifications will include:

? Bachelor's degree in marketing or related field
? 3+ years of experience in digital marketing, preferably in an ecommerce setting
? Proven track record of delivering successful digital marketing campaigns
? Advanced understanding of PPC (especially Google Ads), ideally from in-house e-commerce experience is a requirement
? Experience with SEO and SEM campaigns, email marketing, social media management, and online advertising
? Strong analytical and problem-solving skills
? Excellent communication and interpersonal skills
? Ability to work independently and manage multiple projects simultaneously
? Knowledge and experience in Excel and Google Spreadsheet will be an advantage