AI SaaS Service Needs a Social Media Manager

We're seeking a highly analytical Social Media Manager to join our marketing team. This role requires social media strategy & execution skills. Goal is not to post for the sake of posting, but to show real progress via defined KPIs & KPAs.

Responsibilities include:
- Define KPIs and KRAs for social media campaigns
- Analyze customer expectations according to past social media activity by prospects as well as our competitors
- Develop social media strategy in collaboration with our marketing team to come up with a social calendar
- Update social media content across various channels
- Engage with customers and followers on our channels as well as other channels we want to follow to bring attention to our brand
- Use social media marketing tools such as Buffer (pls mention any social media marketing tool that you are currently using or plan to use)
- Monitor campaigns, social traffic and review analytics with the team on a regular basis
- Develop content or get it done by content developers & graphics designer
- Identifying and joining relevant online groups and forums related to eCommerce, product image creation, bulk image retouching & editing
- Monitoring discussions and conversations in these groups to identify opportunities to promote our solution.
- Participating in group discussions and forums to offer advice, answer questions, and share insights about image editing, retouching and optimization.
- Promoting our solution by highlighting its key features and benefits in group discussions and forums.

Skills and Qualifications

- 3+ years experience in the eCommerce ecosystem, could be from projects in online marketplace, Amazon selling etc. Fashion industry experience will be a huge plus.
- 4+ years experience as a social media manager or a similar role
- 3+ years experience in creating social media strategies
- Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest.
- Should be super comfortable with graphics tools such as Adobe Ps, Illustrator, Canva, Figma in order to edit quickly without always requiring a graphics designer
- Excellent verbal and written communication skills
- Demonstrable experience crafting engaging content (share links to channels)

Preferred Qualifications

- Bachelor's degree in marketing, digital marketing, internet marketing or related field
- Prior experience as a copywriter
- Prior experience as a content manager

Screening questions
Please answer these as part of your response or message:

- Can you share a link to a channel demonstrating your experience with eCommerce, online retail related projects?
- Can you share a case study with data demonstrating how your achieved KPIs/KPAs set by the client for social media campaigns?
- Can you share a link to the best visual post you did recently?
- Can you share a link to a forum post you did recently for a client?
- Can you share a description of a project where you helped research the social media strategy?