PPC Manager - Google Ads / FB Ads

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TYPE OF WORK

Part Time

WAGE / SALARY

$500 - $800 / Month

HOURS PER WEEK

TBD

DATE UPDATED

Mar 7, 2023

JOB OVERVIEW

We are looking for a dynamic, high performing PPC Manager with experience in planning and executing across biddable inventory platforms focusing primarily on Google Ads and Facebook ads for Home Service ---------- . The position is both strategic and tactical; the Digital Media Manager will be responsible for forecasting, planning, implementing, optimizing and reporting on specific client campaigns across multiple verticals.
Day-to-Day Activities Include:
Media Planning:
Ability to forecast audience size, reach, frequency and budget allocation within Google;
Plan for omni-channel campaigns including, but not limited to, Search, YouTube and Paid Social;
Responsible for the development of Search keyword lists and ad copy assignments for campaign success;
Identify creative asset specs and assist with the creative development process for new ads and campaigns;
Work closely with Research, Strategy/Comms and Client Service teams to develop and align on audience targeting strategies by channel;
Work closely with Media Team to ensure cross channel learnings are shared and that future media plans include key learnings;
Work directly with Analytics to ensure necessary pixels and other tracking is set up to align with campaign objectives;
Maintain up-to-date targeting strategies and tactics by vertical, incorporating channel or policy changes whenever necessary;

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