Social Media Marketer

The job of a social media marketer is to utilize his marketing and social media management skills to ensure a strong social media presence for the business, contributing to the overall business growth both in terms of brand perception and profitability. In an always-online, interconnected world, this is a full-time role that includes various responsibilities.
Role and responsibilities
• Conceptualize and create social media marketing campaigns and strategies, including budget planning and allocation; content ideation and distribution; and implementation schedule.
• Grow and expand Bastion Safety Solutions’ social media presence into new platforms, while enhancing presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Plan, create, distribute, and schedule engaging written or graphic content in the form of e-newsletters, web page content, blogs, and social media messages
• Create a regular publishing schedule and implement it through an editorial calendar to plan, manage and promote specific, timely marketing campaigns
• Create brand awareness and ensure a strong online reputation through constant engagement and well-planned, timely, accurate and platform-relevant updates across social media
• Stay updated with all new developments within the organization, through constant interactions with other teams such as advertising, product development, brand management, sales, etc. for ensuring brand consistency across all social messages
• Engage with customers through content aimed at turning prospects or followers into customers and existing customers to social media brand advocates
• Train and guide social media and marketing team members on social media implementation best practices and strategies
• Research and monitor competitors’ social media activities to ensure brand safety and success, as well as how to build and maintain a competitive edge.
• Report progress and growth on all social campaigns to senior marketing management
• Support sales by cultivating leads from social media campaigns through a planned approach, and booking sales appointments accordingly
• Collect and analyze customer data about visits and interactions to create comprehensive reports and use that information to improve future marketing strategies and campaigns.
Skill requirements
• Content creation and design: To be able to create clear, concise, and gripping content for social media and other website posts. A sense of design, along with an understanding of what kind of visuals or design elements are well-suited for specific social media platforms, creating, and distributing content effectively across platforms.
• Understanding of social media marketing tools: Familiarity and in-depth understanding of social media & lead management tools like:
o Linkedin navigator
o Ulinc
o Mail Chimp
o Cloze CRM
o Social Media Post Building Tools (Canva, RIPL, Etc)
o Social Media Publishing Tools (Buffer, Zoho social, taking recommendations)
o As well as popular software used in social media marketing.
• Technology and data analysis: This job is not just about being creative but also requires a strong understanding of technology, especially data management and analytics to be able to schedule, manage and improve upon the content experience of the customers across social media and Bastion Safety Solutions’ online posts. The social media marketer should be able to leverage customer data from social media platforms and Bastion Safety Solutions’ customer data platform (CDP) to plan and strategize effective and relevant campaigns across social platforms.
• Agility and willingness to learn: The love for social voice, tone, style and an understanding of the internet culture is a required skill for any social media marketer. Since social media itself is fast-paced and ever-evolving, this role requires agility and an enthusiasm to learn and adapt as per the new developments in the space.
• Collaboration and project management: The hands-on social media marketer should possess strong project management skills to be able to plan, schedule, and implement timely online posts and relevant campaigns. Additionally, to stay abreast of organizational changes and align with other functions or departments such as product development, brand management, design, IT, and so on, which requires excellent collaboration skills.