E-commerce Marketing Graphic Designer

POSITION OVERVIEW:
La Paella LLC is looking for a creative graphic designer who specializes in e-commerce marketing to conceptualize and generate visual content for multichannel marketing of our products, with the objective of producing enticing, informative, and high-performing designs. This person will also be directly involved in the development and execution of new marketing and branding initiatives across all our selling channels, including our home website ( ---------- ) and Amazon stores. This is a part-time position.

RESPONSIBILITIES (tasks associated with the role):
*The major focus is on creative content development, layout, design and some copywriting.

*Develop and grow our library of image content with infographics and other designs to be used on our home website and other channels. Upload designs and content across multiple channels and platforms. Create and maintain a system that organizes and manages all new content creation.

*Conceptualize and design product brochures, product manuals, emails, logo, and product packaging and labels, with some responsibility for writing copy. Take ownership of print projects from original conceptual design through to production, including sourcing of outside contractors, such as printers, that meet our budgetary constraints.

*Study the competitive landscape to gain comprehensive knowledge and tracking of competitors’ strategies. Identify gaps and areas of opportunity where La Paella LLC can leverage its strengths, with the goal of providing more and better resources and information to potential customers, and more engaging content that converts visitors into buyers.

*Edit digital photos and other product images to specifications and upload to multiple selling platforms.

*Search out and obtain appropriate stock photos when necessary that match our brand’s tone, style, and approach.

*Collaborate with CEO and other members of our team to generate, execute, and implement new ideas.

REQUIREMENTS (expected proficiencies to excel in this role):
This position is for you if you meet the following requirements:
*You have content layout expertise, an eye for design, and an ability to translate core product concepts into compelling visuals and copy.

*You have a track record of contributing to outstanding, multichannel online marketing or advertising campaigns that not only look great but perform well.

*You have prior experience working on a wide range of marketing functions including website content creation, digital marketing, branding, communications, advertising, and email marketing.

*You can deliver creative content that aligns with La Paella’s voice. You are willing and able to adopt our brand’s style, tone and standards.

*You like to stay aware of current trends in graphic and web design, and website marketing.

*You are resourceful, creative, self-motivated, and driven to excel.

*You are open-minded, flexible, team-oriented and a creative thinker.

*You’re able to handle multiple projects with different level of priorities. You can manage, maintain, and meet project deadlines.

*You have excellent verbal and written communication skills.

SKILLS & EDUCATION:
*Fully proficient in the following programs, including but not limited to Adobe Photoshop, Adobe Illustrator, InDesign, Canva or similar apps.
*Proficient in Microsoft Office, including Word and Excel.
*Bachelor’s degree in marketing, marketing communications, journalism, market management or similar area of study.
*Minimum of 4 years of experience in marketing, communications, and graphic ---------- 'S A PLUS IF YOU ALSO HAVE EXPERIENCE:
*Marketing on social media platforms.
*Analyzing and summarizing metrics on websites, using Google analytics and other programs.
*Editing video.
*Running email campaigns, using Mailchimp or another email newsletter app.
*Using Big Commerce or other ecommerce platforms to upload and manage ---------- TRICS (KPIs) / Success is measured by:
*Conversion rate (%) on our home website
*Length of time visitors spend on our home website
*# of sales on Amazon for products with your new graphic content
*% of all products with at least four infographic images or that incorporate another graphic element