Content writing

Content writing for insurance licensing pre licensing courses:
BODY

•be around 300 words. Literally every grouping of three-five words in order on this page needs to be unique. You cannot copy and paste from anywhere, not this website and not other Should websites. You can take inspiration from other sites. You can restate in your own words. You cannot copy. When I get the content I am going to run it through a duplicate content checking program and it needs to get a score of 65% or better. That isn’t helpful now, but it will make sense if I start sending content back because it scores too high.


•Always make the first paragraph your best paragraph. The first paragraph should include the keyword once and maybe a variation of it or variations of the component words, or even synonyms (wood=wooden, woodland [not applicable here], woods, forest [not applicable here]; frame=framing, framed, frames). The first paragraph is really one of the only ones a customer is likely to read.


•One of your subsequent paragraphs (not always the second paragraph, one of the keys to what we are doing is not having an obvious formula) can be a little more generic. If you are writing 200 pages on wooden sunglasses, and there is a blurb appropriate to every one of those pages, this is your generic paragraph. Here still, make sure you mix up the content. For example, take this sentence -


?Here still, make sure you mix up the content.


?Here again, we are going to mix the content up.


?Even now we are going to find a new way to say this.


•On multi-word keywords, which all of ours will be, break down the keyword into components and write a paragraph on each. Here we can write one on wood, one on frames, one on sunglasses. Don’t get outrageous here. I should be talking about wood in some context that is at least on the same planet as wood frame sunglasses. You’ll have to get a feel for this.


•Formatting - You are not creating any kind of finished product that the customer will see. I will take what you’ve written and put it into a website-ready format so you don’t have to worry about that.