Vietnamese Senior Digital Marketing Specialist

The VN Senior Digital Marketing Specialist shall help manage all online / digital platforms for the appointed market to
ensure proper online branding, and awareness of our products and services. This involves management of all marketing
channels; Branding, Mobile, Viral, DAO, SEM, SEO, CRM/Database, Social Network, Influencer, Blog/Forum and Offline
activities.
Job Description
• Research, Plan, Execute and Maintain all online and digital marketing channels.
• Research, Improve and Integrate the most effective researching/measuring digital marketing tools.
• Coordinate with Operational Team, IT Team, Creative Team, Mobile Dev Team, Telesales Team and External
Supplier, to generate and maintain an effective marketing proxy channel.
• Research, experiment, analyze and execute the retention activities through most effective channels.
• Content marketing creation.
• Drive strategy, execution and analysis of the company’s digital marketing program to reach/ exceed KPI and
provide reports to senior management on performance.
• Develops new and comprehensive approaches to measure, build journeys, and drive effectiveness of all
marketing growth initiatives.
• Continuously researches for ways to expand the presence of the brand in relevant, brand-fit platforms.
• Ensures accuracy and consistency of quality and branding on all digital marketing campaigns.
• Manage all supporting suppliers/agencies.