SEO Specialist

We are one of Australia’s leading suppliers of premium cycling parts, accessories, and sports nutrition.

Are you an experienced SEO specialist looking for a new challenge? Do you have the skills and knowledge to develop innovative strategies and deliver outstanding results? We are searching for a talented individual to join our team as a SEO ---------- this role, you will be responsible for developing effective search engine optimisation (SEO) strategies that optimize website content and improve rankings in organic search results. You will analyse keyword trends, monitor website performance, conduct competitor research, create link-building opportunities, and evaluate the success of campaigns. Additionally, you will stay up-to-date on emerging technologies and industry best practices related to search engine optimisation.

The successful candidate must have excellent technical skills, be highly analytical with great attention to detail, and have a proven track record of driving organic traffic and keyword rankings. If you are excited to work in a fast-paced environment with an innovative company, then we would love to hear from you!

Key accountabilities:
- Measure, monitor and maximise clients organic search traffic.
- Evaluate, recommend, and implement onsite and offsite improvements to websites.
- Act as the internal champion for accessibility, mobile-usability and site-speed as it relates to organic traffic movement.
- Collaborate with colleagues responsible for content, design, and development to deliver World-class SEO performance with a focus on driving real business outcomes.
- Scope, write, edit and publish content.
- Monitor website speed metrics and work with design and web developer to drive ongoing improvements
- Audit and update pages’ meta data and Schema markup as needed.
- Monitor off site search engine ranking signals and analyse competitor activity to assess opportunities and threats.
- Keep up to date with SEO and Content Marketing trends and research, as well as the impacts of the changing search engine environment and emerging technologies on our SEO strategy.
- Ensure compliance of all SEO activities with organisational policies and standards and with relevant statutory requirements.
- Report on key SEO metrics to stakeholders across the business.
- Work with internal teams to brainstorm and develop content ideas based on business priorities, opportunities, input and direction.
- Ability to drive multiple, simultaneous projects in a results focused environment.

Your responsibilities will include:
- A track record of producing actionable recommendations and successful SEO outcomes in competitive niches.
- Strong understanding of core search engine concepts - crawling, indexing, ranking signals etc.
- Experience with a variety of SEO and Analytics tools, including Screaming Frog, SEMrush, ahrefs, Google Search Console, PageSpeed Insights, Lighthouse, the Chrome UX report, AWR Cloud, Authority Labs, WebPageTest, or relevant equivalents.
- Understanding of HTML, CSS, and JS, and how these can affect search engine crawling, and SEO performance.
- Demonstrated experience with Technical SEO audits and optimisation strategies.
- Skilled communicator with the ability to be creative in developing new ways to solve business problems and derive actionable insights from site and competitor data.
- Strong problem-solving skills, ability to work independently and comfort with learning new software programs.
- A good understanding of business and marketing principles.