Project Management Social Media Strategist

Role: Project Social Media Strategist

About Us:
We are a startup specializing in providing support services for projects and project management professionals.

Objectives:
We are seeking a candidate who is equally proficient in project management and in marketing to help us enhance our reputation and create a prominent online presence within the project management industry. Primary objectives are:
• Establish PM niche leadership through value-added social media content
• Generate large-scale growth of signed-up users of the platform

Background:
Please note: WE REQUIRE SOMEONE WHO HAS EXPERIENCE AS A PROJECT MANAGER OR WORKED IN A PMO AND POSSESSES A SOLID FOUNDATION IN P ---------- THODOLOGY, TERMINOLOGY, AND PROCESSES.
The successful candidate will be expected to create technically competent marketing materials that address PM-related topics and solutions in line with industry ---------- terms of marketing and social media management, our ideal candidate should possess the experience and maturity required to establish and implement a comprehensive marketing strategy to drive conversions and user sign-ups. The candidate should possess a self-starter mindset capable of defining the overall marketing strategy and executing it independently.
There will be minimal supervision in this role, as we are looking for an experienced operator who can develop and implement a successful marketing strategy using skills such as paid advertising, SEO, blog posts, and training courses, referrals, back-links, and cross-links with related or complementary sites.

Responsibilities:
• Develop and implement a comprehensive marketing and advertising strategy that drives niche leadership and user sign-ups
• Manage our social media accounts (Facebook, Instagram, LinkedIn, Twitter, and YouTube) including style and content curation, regular posts, engagement, and user growth
• Manage our email marketing systems and campaigns
• Drive the strategy for our blog site, including increasing the frequency and volume of blog posts through direct authoring and outreach to guest bloggers
• Set up, monitor, and report on the success of marketing and advertising campaigns using tracking tools such as Google Analytics
• Incorporate artificial intelligence considerations into all aspects of the overall marketing strategy
• Create technically competent marketing materials that address PM-related topics and solutions in line with industry terminology

Requirements:
• Strong project management experience and knowledge, with a focus on hard technical, IT, software, construction, or industrial projects
• Thorough understanding of social media marketing, SEO, campaign management, and advertising
• PMI certification is beneficial but not essential
• Strong analytical skills and the ability to track, measure, and report on campaign performance
• Excellent written and verbal communication skills
• Experience in content creation and management

If you possess a self-starter mindset and experience in project management and marketing, please respond to this job post describing your suitability for this role.

As PM KNOWLEDGE IS REQUIRED, please be sure to highlight your PM credentials in the application. By "project management", we are referring to technical, software, IT, and industrial projects, not to activities like marketing projects, writing projects, sales campaigns, or product launches etc. However, do understand, this is a marketing and social media management role, not a project manager role.