PPC specialist

Summary

Our growing team is looking for a talented PPC Specialist to join our marketing team. The ideal candidate will be able to assist the digital marketing team by managing internet pay-per-click advertising campaigns, including the design, implementation, SEO and analysis of ad performance.

PPC Specialist Duties and Responsibilities

- Manage campaigns from proposals through development, testing, execution and completion against client goals.
- Oversee and plan advertising budgets across vendors and among programs/services/offerings.
- Set and optimize bids at placement, ad set, device, geographic and other levels.
- Social targeting portfolio development and refinement.
- Develop effective plans to optimize conversion rates and maximize client ROAS.
- Identify niche strategies in specific verticals and consistently incorporate developing strategies into existing campaigns.
- Implement cohesive testing strategy for each element of campaigns.
- Generate accurate and informative periodic internal and external reporting.
- Other duties as assigned

PPC Specialist Requirements
- Bachelor’s degree in marketing, digital media, business, or related field.
- 3 - 5 years of Google Ads PPC management experience
- Experience managing Google campaigns
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Understanding of HTML and XML is a plus.
- Proficient in MS Office and marketing software.
- Knowledge of CRM tools, Google AdWords, and online analytics.
- Ability to multi-task and meet strict deadlines.
- Excellent communication and interpersonal skills.

Job Type: Full-time

Schedule:
8-hour shift
Monday to Friday

Experience:
- Google AdWords: 3 years (Preferred)
- PPC Campaign Management: 3 years (Preferred)

Work Location: Remote