Email Marketing Specialist (with Copywriting background) - Remote

About us

LRT eMobility is part of LRT Automotive, a German company that has a long and successful history manufacturing components for car engines. Over the last two years, we have focused on expanding our product range to meet the demands of environmentally sustainable electric vehicles. We have released a range of electric vehicle chargers into the marketplace, and offer market-leading software to support this technology.

We are searching for an experienced Email Marketing Specialist who will help us drive traffic, secure conversions, and build relationships with consumers new and old.

This resource will:
- Define clear and identifiable factors that make a lead qualified
- Do actual research to understand the likelihood of a sale and pursue more probable leads
- Sift through the leads and identify those that are worth nurturing and pursuing
- Create email marketing campaigns, including, but not limited to, developing copy and subject lines, designing email templates, segmenting database lists, and more
- Optimizing the campaigns (in terms of call-to-action buttons, what content to include in the email, and liaising with other marketing professionals to get the job done)
- Tracking essential metrics (e.g., open rates, unsubscribes) and improving processes
- Campaign reporting and analytics

Skills
- With at least 3 years of experience handling email marketing campaigns, including copywriting
- With market research and leads qualifying experience
- With excellent English communication skills (both writing and speaking)
- Can work in German Time (CET)

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