MARKETING OFFICER

MARKETING OFFICER
• Graduate of Marketing, Communications, Business administration or related field
• At least 2 to 3 years related work experience
• Knowledgeable of marketing techniques and principles
• Good understanding of market research techniques and data analysis methods
• Excellent communication, interpersonal and multi-tasking abilities
• Team player with customer oriented approach
• Willing to work at Eastwood, Bagumbayan,Quezon City
He/She must implement strategies to achieve the set performance for the following key areas:
BRAND MANAGEMENT AND ABOVE THE LINE
Prepares brand forecast and monitors product movement on a periodic basis and recommends plan of action
MARKETING CONTROL
Creates and reviews sales workplans and gives recommendation based on market need and product ---------- RCHANDISE MANAGEMENT
Monitors closely the availability of products and recommends orders as needed based on brand plans and target
PROMOTIONAL ACTIVITIES AND BELOW THE LINE
Assists the Head of Marketing in conceptualizing promotional activities and below the line marketing efforts as tactical plans to achieve brand targets.
MARKET INTELLIGENCE
Keeps abreast of the trends in the industry through market research and competitive trade check
TRAINING
Conducts brand and product training to the sales force and dealers to ensure the product features and benefits are well-communicated.
ADMINISTRATIVE
Prepares periodic reports with corresponding plans of action