Full-time Pay-per-click (PPC) Specialist

Job Description

TerraSlate Waterproof Paper & Menus in Denver has an immediate opening for a Full-time Pay-per-click (PPC) Specialist to join our team!

We are looking for a Pay per Click Specialist who is an expert in Google Ads, Facebook Ads, and LinkedIn Ads. Someone who can help create effective campaigns to promote our industry-leading product, attract new customers, and increase sales. You must be able to design ads that fit each platform’s specifications and optimize for key performance.

To excel in this role, you must have:

• Dependable internet connection
• Videocamera and microphone for Zoom calls with the Management team.
• The ability to work MST US hours (7:30-4 PM; flexible schedule)
• At least three years of experience as a PPC Specialist

Desired Skills

• Familiarity with Google Analytics, AdWords, and Facebook Ads
• Proficiency in multiple forms of social media
• Deep understanding of Microsoft Excel Suite
• Focus on accuracy and precision
• Excellent communication abilities - both verbal and written
• A knack for creative thinking
• Inventive problem-solving capabilities
• Research skills

Roles & responsibilities

• Plan, create, and manage PPC campaigns across a variety of channels
• Keyword research and management to optimize bids (add PPC keywords and negative keywords)
• Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
• Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
• Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
• Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients, analyzing trends, goals, opportunities, and other key performance indicators
• Stay on top of search engine and PPC industry trends

Apply with us today and join our amazing team! This is a remote overseas position, with Zoo ---------- etings with the Marketing Manager.