Marketing Specialist

Marketing Specialist:
We are hiring 2 specialist with the different skills and duties: 1) Web Product (Website) Specialist: Sustainable Maintenance, Analysis, Updates, Optimization 2) General Digital Marketing Manager (SMM, SEO, Newsletters, Affiliate Marketing, Digital Marketing, Photoshop, Media, etc).

Job Brief:
We are looking for a responsible Product Specialist with energy and enthusiasm who is interested in an opportunity to work for a fast-growing online travel company based in Morristown, NJ USA. They will perform a variety of important marketing, product development and sales tasks.

The ideal candidate should have excellent oral and written communication skills and be able to organize their work using tools, like Asana Project Management. Experience with the following systems is a plus: Drupal, Shopify, HubSpot, ---------- , UsabilityHub, and Google Analytics.

About the company:

CruiseDirect is a leading online cruise travel company dedicated to providing customers with better deals than any other cruise website and access to great deals on cruise vacations.

Since 2001, we've helped our customers find the perfect cruise packages and book dream cruise vacations for less. We are a cruise finder and booking website committed to helping travelers research all the cruise travel options to find a cruise that fits perfectly.

Responsibilities:
• Analysis: Conduct Competitive Analysis
• Affiliate Marketing: Review/Audit Affiliate Bookings
• Contact List: Maintain contact list with birthdates, and recognize/celebrate
birthdates with breakfasts, or cards
• Content: Optimize Swift Search
• Content: Optimize Knowledgebase
• Newsletter: Manage Newsletter list including replies and sales inquiries
• Newsletter: Run Newsletter Stats
• Newsletter: Testing (as necessary)
• Offshore Ops: Assist with Offshore Operations as needed
• Office Ops: Plan/Coordinate Meetings and Lunches with Suppliers and Partners
and take detailed minutes
• Private Labels: Prospect and reporting for Private Label Partners
• PR: Research and maintain list of award opportunities in travel, internet, design,
customer service and staffing
• Promotions: Manage Speculative Space with Suppliers and Consortium. Hold,
Audit, Recalls, FIT to Groups
• Promotions: Optimize/Manage Distinctive Voyages
• Promotions: Assist with promotional adds to website (as necessary)
• Promotions: Redeem Consumer Promotions
• Promotions: Mail Promotional offers and tickets
• Promotions: Assist with Sweepstakes
• Referral: Manage Referral Program
• Social Media: Assist with management of social media accounts including setting
up new accounts

Requirements:
• Outstanding organizational and time management skills with the ability to multi-task and the ability to prioritize work
• Excellent verbal and written communications skills
• Familiarity with current technologies. Excellent MS Office knowledge (MS Excel and MS PowerPoint, in particular)
• Knowledge of online calendars and scheduling (e.g., Google Calendar)
• Excellent email and instant messaging communication skills
• Attention to detail and problem-solving skills
• Strong analytical skills and data-driven thinking
• Experience with Asana Project Management, Drupal, Shopify, HubSpot, ---------- , UsabilityHub.
• BS/MS degree in technology, marketing, or a related field a plus
• Graphic Design Experience (i.e., Photoshop) is a plus
• Experience in optimizing landing pages and user funnels a plus
• Experience with A/B and multivariate experiments a plus
• Knowledge of website analytics tools (e.g., Google Analytics)
• Working knowledge of HTML, CSS, and JavaScript
• SEO: Writing for SEO


Technical Requirements:

Secure and quiet home office
Desktop or laptop
Intel Core i5 / AMD Ryzen 5 processor
1 Ghz - 2 Ghz processor
Windows OS
Minimum 4 GB of RAM (8 GB recommended)
Google Chrome
Sound Card, Speakers
Min 15” Monitor, preferably 2
A quality virus and spyware protection and activated firewall
Broadband internet connection (DSL or cable). 1 Mbps per person sharing the ---------- te: Satellite, Dial-Up or wireless is not allowed. You will be required to test the connection ( ---------- /en/articles/ ---------- how-to-test-the-quality-of-your-internet-connection)
Backup generator in case or power outage


Benefits:

Hourly-based salary: you will never work unpaid extra hours with the job tracker
Salary: 6-8 USD per hour = $960+ USD / month (full time 40 hrs/weekly), based on candidate experience and skills
Work from home
Incentives
Discounted cruise vacation