SEO Specialist

Qualifications:

- minimum 3 years of experience as an SEO specialist
- Experience with website analytics tools such as Google Analytics, Google Search Console.
- Solid understanding of performance marketing, conversion tracking, and online customer acquisition.
- Experience or knowledge of SEO tools including Ahrefs, SEMrush, Screaming Frog
- Knowledge of ranking factors
- Off-site SEO work
- Keen awareness of updates to the search engine algorithm
- Up-to-date with the latest trends and best practices in SEO
- Ability to update all required back-end items such as meta, content, layout, and update new pages with content etc.
- Implement content plans and execute them on site
- Improve performance through speed, usability, readability, and user experience through data-analysis, you will be able to identify trends and insights to achieve maximum results in search rankings.
- Audit, track, report, and analyze organic website traffic, keyword ranking, and conversion data, in-line with total traffic to site.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Responsibilities include:

- Develop strategies to increase the website's search engine results rankings.
- Research SEO keywords to use throughout our company's website and marketing.
- Ability to outreach and establish backlink opportunities.
- Update content and website links for optimization and search engine rankings.
- Perform audits of content to ensure no broken links and that content is current.
-Reviewing and analyzing client sites for areas that can be improved and optimized
-Preparing detailed strategy reports
-Identifying powerful keywords to drive the most valuable traffic
-Writing powerful calls-to-action to convert visitors
- Filling websites and other content with effective keywords
- Developing link-building strategies
-Analyzing keywords and SEO techniques used by competitors
-Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines