Digital Marketing Specialist

Company Overview
At Cohobnb, our mission is to provide guests with a wide array of unique and luxury vacation rentals and homeowners with excellent vacation rental management. Each vacation rental is set up specifically for guest leisure through our number one core value: Excellence in Hospitality. Our team includes specialists in guest services, reservations, sales, property management, marketing, housekeeping, maintenance, interior design, and more! We are go-getters and applaud those who challenge the status quo & think outside the box. We love Northwest Arkansas & offering travelers white-glove service. We are a swiftly growing yet stable company, and we are looking for A-Players who fit our company culture, align with our Core Values, and are excited to work with a small, 100% locally owned business that offers corporate benefits! .

Position Summary
We are seeking a results-driven and detail-oriented Digital Marketing Specialist at Cohobnb Properties. This role requires bi-directional marketing campaigns, both to guests (to increase rentals and revenue) and to property owners (to increase inventory).

Responsibilities:
Manage and continually improve all aspects of Cohobnb Properties’ Marketing programs, including SEO, Social Media, Newsletter, PPC, Rate/Revenue Management, Listing Sites, and other relevant mediums
To work closely with all digital marketing mediums that drive conversion: Google, Facebook, Youtube, Instagram, ---------- crease Cohobnb Properties’ top-line revenue through efficient growth in rental revenue, mark-ups, fees, and growth of inventory
Research the customer experience (owner and guest) with Cohobnb Properties and drive improvements
Assist with building property listings on our Property Management Software, write listing descriptions, and maximize Online Travel Agency (Airbnb, VRBO, etc.) exposure.
Plan and organize marketing campaigns and d ---------- on the appropriate placement of advertisements
Responsible for the look and content of the website(s) and social media outlets, maintaining brand awareness and maximizing visitor conversion
Implement brand reputation campaigns, including review sites, press releases, and community engagement
Acquire reliable and comprehensive data on sales and customer experience from different departments
Use CRM systems (such as mail chimp, Hubspot, etc.) to provide drip email campaigns to potential guests, prior guests, potential owners, and current owners.
Drive investment in digital marketing and roll out technological upgrades
Follow performance within the marketing budget and ensure that every dollar spent on advertising is maximized
Keep abreast of market/industry research and understand how trends are changing
Contribute to product development and management for both guest and owner product offerings
Use analytics to drive marketing and sales development
Use customer analytics to drive owner and guest loyalty, customer behaviors, and market trends
Set KPIs and track progress
Drive business development and growth in existing and new markets

Key skills
Strong understanding of Google Analytics, PPC, Facebook advertising, and SEO - we want you to be a master of these.
The ability to learn trends in the vacation rental industry or already know major consumer trends.
Strong research and benchmarking skills: Using data and analytics to optimize marketing strategy
Writing skills: Ability to write compelling, crisp copy for a variety of marketing channels.
Graphic Design skills: the ability to make graphics for marketing materials for advertising campaigns and social media.

Requirements
Proven experience as a Digital Marketing guru
Experience in the Short Term Vacation Rental Industry is a ---------- monstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion, etc.)
Solid understanding of market research and data analysis methods
Proficient in business software (e.g., CRM)
A healthy balance of both creative and analytical capabilities
Outstanding communication (written and verbal) and interpersonal abilities
BS/BA in business administration, marketing, communications, or a relevant field, or at least 3 years of relevant experience

Compensation
Salary:
$700.00-$800.00 monthly