Digital Marketing Specialist

A great opportunity for a Digital Marketing Specialist with an established water softener company. Reporting to the Director, this opportunity will cover all aspects of marketing, allowing the perfect candidate to grow into the role whilst developing key skills. You will work across a range of digital platforms from Content Management, Email Marketing, Social Media, and Paid Search and run pay per click, search engine ---------- and Facebook advertising campaigns that generate growth for businesses. Your role will include assisting with the execution of digital marketing campaigns including website content management, website audits, competitor analysis, generating campaigns and the production of engaging digital content.

Key Responsibilities
-Day-to-day management of website content including continual improvement of SEO using platforms such as SEMrush

-Assisting with the execution of digital marketing campaigns including PPC, to achieve KPI's within allocated budget

-Managing our retargeting strategy across the Google display network

-Tracking and analysing website traffic flow, conversions and providing regular internal reports

-Managing the company blog, producing relevant monthly content to increase engagement

-Creating and managing digital marketing campaigns using various media channels such as:
Google Ads
Bing Ads

Facebook advertising
SEO (search engine optimisation)

-Carrying out other company duties as may reasonably be required by the Director

-Maintaining a professional, warm and friendly manner

-Comply, follow and complete all systems you are required to follow and administrational duties


Key Requirements
-A good all-round knowledge of digital marketing, including PPC, SEO and Content Marketing and be up to date with current digital trends

-Strong writing skills are essential

-The ideal candidate would be required to have 1-2 years commercial digital marketing experience within a B2C environment - this can be both an agency or in-house background

-Experience of working with Google Analytics and Wordpress as well as SEO and PPC knowledge

-Strong commercial acumen, have close attention to detail and be an excellent communicator both orally and in written form

-Performing administrative tasks to ensure the functionality of website and marketing activities

-Good knowledge of MS Office

-Ability to follow instructions, standard operating procedures and work independently

-Great communication and excellent professional communication skills with a good level of English both written and verbally

-Commitment to a high standard of work

-A professional, friendly personality


Experience Required

Two years experienced required in the following areas:
Ecommerce
SEO and SEM
Social Media
Content Creation
Graphic Design

Facebook Marketing
Google Adwords
WordPress and Shopify
Landing pages
A/B testing
Website and Marketing
Analytical Tools
Knowledge of HTML and CSS