Klaviyo Email Marketing Expert

The Email Marketing Strategist role is to assist the Email Team with marketing strategies and implementation across various platforms, with a major focus on Klaviyo and Shopify. Responsible for driving growth, customer acquisition, and general promotion in the digital space to improve sales and conversions.


OVERVIEW:

-Email Marketing
-Marketing Calender Buildout
-Email Design (not necessary, but a plus)
-Schedule posts centered around marketing calendar and inventory goals
-Email Marketing for multiple brands
-Create email flows for multiple accounts/brands under the parent brand
-Conceptualize and optimize strategies
-Includes segmenting, managing list health + growth, creating and deploying campaigns
-Refresh creative content
-Analyze trends in reports across all platforms to make informed decisions

ESSENTIAL DUTIES AND RESPONSIBILITIES

Manage and Update Digital Marketing Calendar :

-Coordinate weekly digital marketing traffic meetings and update calendar with new promos, events.
-Create Digital Assets Content Requests (Sketch, Figma, GDrive, Creative Suite)


Email Coordination :

-Create email campaigns, send test for approval and schedule
-Review and manage all email automation campaigns

Bonus Skills :

-SMS experience

Working Hours :

-Preferred overlap with 8am-3pm EST business hours
-Open to discussion about working timezone with EST highly preferred