Marketing Director for UK Video Game Company

We are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company, Controller Modz ( ---------- ).

As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

Responsibilities
- Build our digital marketing roadmap
-Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
-Measure ROI and KPIs and prepare budget
-Develop specific campaigns to create and maintain high levels of customer interaction
-Oversee our social media accounts
-Manage and improve online content, considering SEO and Google Analytics
-Forecast sales performance trends and act proactively to increase our market segment
-Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
-Monitor competition and provide ideas to stand out
-Stay up-to-date with digital technology developments

Requirements and skills
-Proven work experience
-Demonstrable experience in designing and implementing successful digital marketing campaigns
-Strong understanding of how all current digital marketing channels function
-Solid knowledge of online marketing tools and best practices
-Hands on experience with SEO/SEM, Google Analytics and CRM software
-Familiarity with web design
-Excellent analytical and project management skills
-BSc degree in Marketing, Digital technologies or relevant field