PPC Manager for Amazon (Germany & Europe)

- Goal: Increase PPC revenue by +15% (at least) in Europe, decrease total ACOS of all campaigns (TACOS minus 1,5%)
- Create new/update campaigns (all types, auto/target/exact/broad/display/video/retargeting, etc.)
- Product controlling weekly (data entry from different amazon reports like PPC kpis and conversions kpis)
- Able to understand the reasons why products/campaigns are performing and why not (competition, ranking, conversion rate, PPC, etc.)
- Able to define measures to achieve the PPC goals
- Optimize campaigns on a weekly basis (daily)
- Keyword optimization. Know which keywords are relevant, which are performing, which need to optimized for each product.
- Update Listings with these keywords
- Create/update new listings in Germany & Europe (incl. new parents/childs)
- Able to work with the PPC tool Bidx (training will be provided)