Amazon PPC Manager

Role Summary:

The PPC Manager is responsible for the brand's Amazon PPC Performance. They co-create the PPC strategy alongside the brand owner by understanding the company's goals, as well as the goals for each product, then setting up and actively managing the PPC campaigns to align with these goals.
Maintaining advertising campaigns for products in "maintenance" or "scale" should use the same strategy that delivers results based on the targets set per SKU.
PPC has now become the main lever for launching new products on Amazon and therefore the PPC Manager will be responsible for creating those campaigns, optimizing them for hitting launch targets, and working with the Brand Management team to d ---------- when a product can move out of the launch phase.

Responsibilities and Domains of Agency:

Strategy
- Document and publish the PPC strategy for anyone in the company to follow.
- Do not rely upon reactive measures, follow the documented plan as results will be weighed against it
- Defining the PPC goals to support the overall company's goals and the goals for each product
- Transcribe the brand's goals into actionable PPC strategies.
- Determining what actions outside of PPC must be taken in order for the PPC to succeed (ex. new product images,
increasing review velocity, etc).
- Revisiting and crafting strategy necessary to hit the PPC goals on a yearly, quarterly, monthly, and weekly basis.
- Creating the plan of action and implementing the processes/workflows and tools necessary to execute any/all strategies
developed.
- Attending leadership meetings with the rest of the company to realign with priorities, update on PPC performance, and
feedback data and information.

Management
- Creating an organized and effective campaign structure.
- Setting and managing bids.
- Validating keyword research on each product that is generated from the Product Development team
- Testing and monitoring different placements.
- Overseeing all ad types including:
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Video Ads
- Exploring new ad types as Amazon introduces them
- Feeding back data from PPC to the rest of the company to help the company make better decisions.
- Updating the company's internal SOP's relating to PPC.
- Setting up and executing PPC launches

Launch
- Work with the Product Development team to prepare and execute new product launches.
- Work with the SKU Optimization team to re-launch or target specific keywords to improve overall performance of
existing products.

Expected Accomplishments:

- PPC targets are always aligned with the company's goals.
- PPC metrics are measured accurately.
- Campaign variables are regularly updated such as bids, TOS bid adjuster, budgets, etc.
- PPC launches rank new products within agreed upon budget.
- Keywords are graduated appropriately.
- Ad spend is not unnecessarily wasted on Amazon auto campaigns for the purpose of keyword research.
- Keywords are negative exact matched appropriately.
- Campaign structure and naming convention is strictly adhered to and followed.
- Review ad spend per unit of PPC campaigns
- Review ACoS on campaigns and keeps TCOS at 15 percent
- Weekly to bi-weekly optimizations create schedule of each SKU or Parent ASIN.


Expected Proficiencies for Hire:

- The ability to document systems and processes for managing PPC, launches, and organic ranking as it relates to
advertising on Amazon
- A clear understanding of the science of Amazon PPC
- Comprehensive knowledge of how to define KPI’s, track analytics, measure progress and process data in the PPC
- Advanced Amazon PPC Knowledge, strategies, and requirements
- Excellent proficiency in English (Both spoken and written).
- Ability to plan and execute strategies independently that align with the organization’s goals and objectives.
- Proficiency in Clickup, Slack, Excel, Google, Office, Loom.


Position KPI’s and How Success is Measured:

- Spend
- TACoS
- ACoS
- Units Sold
- CVR
- CTR
- Placement metrics
- Organic keyword ranking
- Sponsored keyword ranking
- Wasted ad spend (Optional)
- Manage and Optimize PPC campaigns and monitor paid search budgets. The ultimate goal of this position is to ensure
that marketing efforts have the highest possible return on investment (ROI) and to reduce TACOS to meet targets.
- Ability to manage 30 plus SKU’s PPC campaigns
- Review keyword opportunities
- Expand on converting search terms.
- Focus on Main Keyword and overspend (Wasted ad spend)
- Review and analysis of search terms report and back end search terms.
- PPC / Amazon campaign creation

PPC MANAGER REQUIREMENTS

- Minimum 2-3 years of Amazon PPC experience with proven track record of successful campaigns
- Successful track record of improving and growing accounts
- Good analytical and multi-tasking skills
- Outstanding knowledge of various Amazon analytics tools (e.g. Brand Analytics, Growth Opportunity Explorer
- Outstanding verbal and written communication skills in English
- Ability to work in a fast-paced environment
- Outstanding interpersonal and organizational skill
- Highly solutions-oriented, thinks outside the box
- Ability to work remotely with less supervision and at the same time can work with a team
- Highly accountable and proactive with communicating things, issues that may arise


For interested Applicants, kindly fill up the google form below. (only serious applicants will be entertained)

----------