Website Marketing Strategist

___Key Details___
- Must have excellent spoken and written English.
- Must have reliable power and internet.
- Must have experience in marketing and be able to apply marketing principles in practical situations.
- This is a FULL TIME position of 40 hours per week.
- Must work Monday-Friday, 9:00 AM - 5:00 PM Eastern Time Zone.
- 12 PH holidays and 12 days of PTO are included.


___Business Summary___
At Websites For Anything, we design and build effective websites for micro-businesses. We specialize in helping locally-focused small businesses with between 1 and 10 employees have a website that effectively supports the way they do business - through word-of-mouth referrals. We call this the "Relationship Website" and support it with our "16 Must-Haves for a Small Business website."


___Position Summary___
We are excited to offer an opportunity for a website strategist. Applying basic marketing principles and our "Relationship Website" approach, this tea ---------- mber will present mockups to a wide variety of micro-businesses and lead website strategy in meetings with clients and teammates. They will also explain our process, scope the project, and present a proposal to interested clients. Additionally, they will review websites of existing clients and provide recommendations following those same principles.


___Attributes Expected___
- Energy & Positivity - Consistently works hard with an uplifting & can-do attitude.
- Initiative - Self-motivated to anticipate needs and identify and start productive work.
- Inquisitive - Seeks to understand why something is ---------- sires to learn new skills.
- Focus - Self-directs priorities based on prospect needs & company goals. Eliminates distractions.
- Team Player - Sees opportunities to help and pitches in. Offers and accepts input graciously.
- Tech-Comfy - Able to utilize computer tools & technology with minimal direction.
- Relatable - Able to convey sympathetic understanding, passion, and excitement on phone or video.
- Personable - Can speak with non-technical clients in such a way that they are put at ease.


___Skills Required___
- Excellent English - Speak and write English at an excellent level in both professional and familiar tones.
- Critical Marketing Thinking - Able to apply marketing principles to any small business. Able to (or can quickly learn to) identify the likely target customers of a small business.
- Tools - Able to use digital tools efficiently: video calls, video recording, email, chat, CRM, and more.
- Organization - Keeps up with tasks and looks ahead to ensure progress is made and nothing is missed.


___Desirable (but not required) Skills___
- Small Business Familiarity - Familiar with common pain points and realities of small business.
- Business Comprehension - Able to guess the services likely offered by a business with minimal info.
- Marketing Experience - Past work experience in a marketing role.
- Marketing or Business Degree or Certification


___Responsibilities___
- Mockup Presentation - In a web meeting, show the client what our team has designed.
..... Explain and Refine Strategy - Explain how each feature of the "Relationship Website" works. Discuss with the client their services, target customers, and goals, and show them how we can apply "Relationship Website" strategies accurately and effectively to their business' website.
..... Identify Functionality - Identify website functionality the client is interested ---------- ek to understand their goal and discuss options that may suit them.
..... Project Roadmap - Explain our design process and answer questions.
..... Present Proposal - Use our templates to prepare a Proposal and go over it with the client. Collect signature and payment.
..... Kickoff Meeting - Meet with the client and our project team to help refine and guide strategy.

- Website Review Videos - Review a clients website and show them how they could use the "Relationship Website" strategy to make their website more effective.
..... Assess Business - Get an understanding of the client's business by looking at the prospect's existing website and social media pages.
..... Assess the Website - Following our principles, assess the website & prepare recommendations.
..... Prepare Examples - Leverage our library of examples and past work to prepare examples.
..... Record Website Review - Record yourself and your screen to explain our approach, make recommendations, and show examples of how the website should be improved.
..... Request Mockup & QA - The next step in our process is creating a ---------- e your notes to provide instructions to the design ---------- eck for updates and provide feedback.

- Team Communication - Use chat, CRM, and email to contribute to an effective growth team.


___Education & Work Experience___
While there is no minimum education requirement, the employee must demonstrate maturity, respect for prospects, clients and supervisors, and a professional impression in communication, spelling, and grammar. We expect to spend time teaching you about our company, what we offer and how our approach is different from our competitors. We will provide video, written, and hands-on training on our tools and processes.


___Compensation & Work Volume___
This is a full-time position with a monthly salary. Training is provided and included.