Copywriter Manager

Do you like writing words that sell, but also make an impact in the lives of others? Do you see yourself with strong leadership and management skills, IN ADDITION to writing copy?

If that gets you excited, you need to read this:

My name is Richard and I'm the CEO of Impact Clients.

We have 2 different divisions of our company:

B2B Division - We consult for coaches / consultants and help them scale their business to 7-8 figures / year.

B2C Division - We train and certify people into appointment setters, and then place them within a company to help them achieve a 4-8K/mo income job.

Together - our goal is to reach $100M/year in sales and reform the education system over the coming 3 - 5 years.

We are looking to fill a unique role for a leadership position that is a combination of: Writing copy AND leading others.

Why?

Because we're creating a DFY copywriting division in our company to write copy (ghostwriting and Instagram story slides) for our clients, and we are looking for someone who can:

1. Write good copy him/herself

2. MORE important - manage, build, and lead a team of copywriters( good on spreadsheets, reading data, making decisions, running meetings, skillset of hiring / firing / conducting interviews, etc.)

**Clarification on copywriting. This is not hard core, direct response copywriting where you write VSLs and literally every sentence and word matters. Honestly, it's more "content" writing, which is where you're writing posts in the voice of the influencer, documenting things, and then including CTAs at the bottom of the content. Think of it as "ghostwriting."

So yes - it's copywriting, but it's not hardcore intense copywriting. Read my Instagram ---------- - that's the kind of copy we're looking for.

This is NOT your traditional "freelance writing" gig where you write one email/day for us, perhaps 4-5 hours/week for us in total, charge your client a $2K/month retainer, and have a whole bunch of other clients to get to your 10K/month income goal.

This position will START as you as a copywriter within our company to LEARN our processes, but the goal is to transition you to become a copywriter LEAD within 30-60 days so that you can build a team of copywriters underneath you, to fulfill for copywriting for our clients.

So again - if you just want to add "Richard Yu" as a client to your client base, likely not for you. We're looking for someone who see's the value of FOCUS (Follow ONE course until successful, not 4 lol), the value of going ALL IN with one team and growing as a leader within our organization.

Primary Responsibilities include but are not limited to:
--Most importantly this role will require you to learn the voice of Richard Yu, as 100% of the copy you write will be ghost-written on his behalf. Being able to tap into emotions, talk about vulnerabilities, and write in a way that clearly communicates his thoughts will be the MOST important skillset you have here.
-- Write daily post (2000 characters or so) for content on feed/email/stories
-- Script out IG stories and reels to drive engagement and leads. This is pretty much you writing the copy and choosing creatives that accompany the stories (we can train you on this)

Secondary Responsibilities (Transition to full time role by day 30 upon hire, in which you'll be working 40-50 hours/week):
--Speak with sales team on a daily basis to determine if content written is performing, and receiving feedback to make adjustments for content for the following day.
-- Conduct daily research for content to post for the following day (researching viral content on Instagram)
-- Work directly with a video editor/graphics designer to ensure that content visuals that they produce are complementary to the copywriting that you write.
-- Writing weekly ad creative copy (around 3-5 new ads, or as needed) for Facebook ads, Instagram shoutouts, by studying Richard’s personal life, current existing content, etc, to create content that resonates with our customer avatar.
-- You will be responsible for daily REPORTING on communication channels (slack + spreadsheets, and so a HIGH attention to detail and compliance with standard operating procedures is essential. About 10 minutes of reporting /day to ensure you are tracking KPIs and progressing in your role.
-- You will have daily sales/marketing standup meetings to analyze performance of content and make decisions for how to improve content.

This role will start part time (roughly 20-30 hours/week), and over the course of the first 30 days, will ramp up into a full time position, which will require 8 hours/day, 5 days/week (Monday - Friday) by day 30. If you're really hungry, you might put in the work on Saturdays as well, though not required (I work 6 days/week myself).

CST / EST is the time zone that we are in.

WHO THIS IS NOT FOR:

-- If you have NO real-world experience with copywriting / content writing (THEORY is not enough...you must either have been a freelance copywriter, worked in an agency/similar online biz, or promoted your own offers)
-- If you are not willing to go ALL IN with our company, and like to have multiple jobs, this is not for you.
-- If you are not willing to work some weekends, or a few extra hours because the team needs you, this is not for you.
-- If you do not like to work hard, work fast, and collaborate in a team environment, do not apply.
-- If you cannot handle a critical, demanding environment where your CEO (Richard) will be tough on you when giving you constructive criticism to build you into a better tea ---------- mber, this is not for you.

***NO SIDE HUSTLES ARE ALLOWED. If you are on my team, you will be earning more money than you've ever made in the past, but that ONLY comes with hard work and focus.

***Note on above: We understand that if you are moving from a side hustle/your own business in which you have multiple clients to provide income for you/your family, that it's difficult to make a hard shift to 100% exclusive with us from day 1, because you don't know if you can create income with us yet. So we have a 30 day transition policy, which means that if you are performing well and generating income from your role with us, by day 30 we ask that you discontinue your side hustle to go ALL IN with ---------- is our intention to help you succeed, and having multiple side hustles will take focus away from your ability to succeed in this role with us.

***If you are a student, this is probably not for you. When I say this is 40+ hours a week, in CT Time zone, I mean ---------- negotiating on that.

WHO THIS IS FOR:
-- If you have REAL-WORLD experience with copywriting and/or conversion-focused social media content
-- If you want to be part of a faith-based, hard working and fast growing team to really make an impact on a lot of people’s lives, this is for you.
-- If you are willing to go ALL IN, long term for at least 2+ years with our team, this is for you.
-- If you like to be paid off of PERFORMANCE (meaning the results you bring to the company) rather than hourly pay, this is for you.
-- If you are LOYAL, and want to have a long term relationship with your employer who will treat and compensate you the right way for years to come, this is for you.
-- If you have REAL-WORLD experience with copywriting and/or conversion-focused social media content

Compensation:

This will vary largely depending on the skillset that you have. A "soft" range of 40-80K USD / year range is set, however this will largely depend on the existing skillset that you bring.

If you’ve reached the bottom of this, it means you’re still interested in this position.

If so, please do the following (Not following these steps COMPLETELY will result in your disqualification):

STEP 1: Record a 3 minute video (NO LONGER) and upload it to Youtube as an UNLISTED video (make sure that I will be able to view the video, and that it is NOT on private). Inside the video, answer these questions:

1) Tell me a bit about yourself
2) Why should we hire you?
3) Describe what companies AND products you have written copy for in the past? (coaching/consulting/agency or high ticket services preferred)
4) Describe an instance that you displayed a HIGH attention to detail.
5) Explain why you would PREFER to work with one client (us), as opposed to working with multiple clients in writing copy for them.
6) Explain your plan for long term growth with us if hired, and why you would commit for a full 12 months minimum as opposed to jumping ship.

STEP 2: Write a 1 page letter explaining why you're the best fit for this role.

STEP 3: We will ask you to create one test piece of copy for us AND one example story slide sequence to see your current skillset, instructions found below in application.

STEP THREE (pt. 1): Study the current content that Richard puts out on his Instagram ---------- and write a post in the voice of Richard Yu, between ---------- characters as if you were already hired. This post MUST have three parts - CREATIVE (Photo), HOOK (First 2-3 lines), and CTA that drives leads. TOPIC OF POST: "Write a post that would inspire a 9-5er to take action to want to join our Setter Certification Program). Submit your Google Doc link below, and ensure the link is on VIEW access so we can see it. HINT - all the research you need is on my IG.

STEP THREE (pt. 2): Watch the Instagram stories that are on Richard's Instagram ---------- right now. Script out a 4-6 slide story sequence on a Google Doc that will drive maximum leads with the CTA. TOPIC OF POST: "Create a story sequence that would inspire a 9-5er to take action to join our Setter Certification Program." Submit your Google Doc link below.

STEP FOUR: We're not looking for a "world class" copywriter. Most copywriters SUCK at managing because they're artists and not operators. I would rather hire a B copywriter who understands how to run a proper 45 minute tea ---------- eting, conduct good quality control, understands how to interview and train people, than a A copywriter who sucks at leading others. Explain in 5-10 sentences why you feel you have the management skills to qualify for this role (and why you'd ENJOY managing), as opposed to only being a copywriter.

Fill out ALL of the above and submit via this google form:

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That form contains all of the instructions to apply ^.

DEADLINE: We are receiving a LOT of applications for this, and so I would encourage you to apply for this AS SOON AS POSSIBLE. If you're reading this, that means position is still open. As soon as we find the right candidate, we will close this application.

If you are qualified, Richard/his team will reach out to schedule interview in the next 24-48 hours

That’s it!

Talk to you soon,

Richard