Direct Response Copywriter

Direct Response Copywriter

As a direct response copywriter, your goal is to create ads that persuade and educate the right type of prospects to purchase our supplements. Along with strong visuals from our designers, this is the main revenue driver for our business. Along with strategic business decisions, applying persuasive techniques & hooks in our ads has been a big catalyst that’s brought us from $0 to $5M/year in just 3 years.

Our writers are continuously researching and iterating their copy, improving them to create new winning ads that can generate significant campaign results. If you're serious about being an amazing direct response ad writer AND are willing to put in the effort to become great, this will be an interesting opportunity for you.

DISCLAIMER: This position is for serious writers/marketers only. Do NOT apply if you're "curious" or "just wanting to learn copy". We only accept applicants who ALREADY know they want to be great ad writers in the long run and want to have an incredible impact on a fast-growing business. You need to have an insatiable desire to succeed and the patience to practice over a long period of time to master this skill. If that's you, we'd like to speak with you.


About Our Company

We are a Singapore-based health and wellness brand serving over 20,000 customers ---------- just 3 years, we have grown from zero to $5M+ in annual revenue. We have over 15 full-time tea ---------- mbers. The majority of our team is based in Singapore and we have a growing team of talents based in Indonesia, Malaysia, and the Philippines. Our brand has been featured in media outlets such as The Business Times, The Peak, ICON Singapore, Channel News Asia Luxury, and AsiaOne.

Your Job Scope
-Researching our target market, collecting new information regularly, and understanding their pain points, desires and purchase triggers. This is the MOST important skill you need to develop in order to be an amazing writer. We’ve seen multiple talented writers fail because their research is poor.
-Writing long-form ad copy to convert both cold and retargeting audiences. You’ll be writing 3-4 ads a day with additional variations if required.
-Optimizing and tweaking ad copy, headlines, etc for winning ads to consistently improve results. There are plenty of ways to do this.
-Funnel and page optimizations to improve its performance. We’ll be guiding you in terms of what persuasive element to include, and how to write and structure them for the best results.
-As all tea ---------- mbers are responsible for improving our systems, you may be involved in other aspects of copy operations like creating or improving processes for video scripts and/or ad creation formulas for different platforms.


Work Arrangement

This is a full-time position.

Official working hours: 9 am - 6.30 pm (SGT GMT+8), Monday - Friday

(To be discussed for remote tea ---------- mbers who operate on an 8-hour or more time difference)

Requirements
-Good command of English
-Understand human psychology, persuasion, buying decisions, sales objections
-Understand direct response elements including but not limited to hooks, leads, angles, offers, risk reversals, urgency, and scarcity
-Must be able to commit full-time with no side employment or projects
-Looking for a long-term arrangement with a minimum of 3-5 years to deepen skills and learn from industry experts in performance marketing.
-Passionate about copywriting and wants to focus on honing copywriting skills to a deep level
-Interest/ability to do deep research in women's health, wellness, beauty, and natural/ organic/ ecommerce products.
-Must have past writing experience with Facebook ads / marketing emails / landing pages / ecommerce sites / health or beauty products.
-Knowledge of general nutrition, health, beauty or wellness (either formal or informal) is preferred.
-Must understand how to identify & improve persuasive elements in ads


If you're interested in this position and hungry to take your copy chops to the next level BUT do not hit a few of these requirements, do submit your application with your attached portfolio which we'll vet accordingly.

The Type Of Talent We're Looking To Work With

-People who want to be in the top 1% in their ---------- mitted to mastery and becoming an expert. Someone who has clarity in what they want and is willing to make sacrifices to be the best.

-Long-term thinkers. Our typical arrangement is anywhere between 3-5 years or more for you to develop core skills and gain a certain level of mastery. If you're looking for a short-term stint to learn and go, this is not for you. Only serious applicants will be considered.

-No-drama professional talents. We have an extremely supportive and positive culture. As a company, we've worked hard to preserve this culture and have created a space that is safe to try, test, and fail without judgment.

-People who want to create something big. Our plans have been ambitious and every time we set a big goal, we buckle down and figure out a way to hit it. This has been done for 3 years straight. Each goal is bigger than the next. You WILL be uncomfortable when such fast growth is expected. However, if you manage to persevere, you will build an extremely resilient mindset that can handle the toughest challenges.

-Strong work ethic. While the days of working 12-14 hour days are behind us, many of our young talents put extra time into researching, learning, and executing tests outside of the typical 8-hour work day. This has helped them rise quickly and take on leadership roles in as fast as 6 months.


Benefits

How We're Growing With Great People

-Creating The Right Environment For Growth-
It’s not every day that you get to work with an eCommerce brand that sells globally with hundreds of new customers a day. This kind of fast-paced environment challenges talents to be at their best in terms of skills, mindset, and management. You will play a part in designing the infrastructure for a 7-8 figure eCommerce business. This a rare opportunity for people who love a challenge.

-We Care About Your Outcomes/ Goals-
On top of that, we provide mentoring and guidance. We believe that learning and growing never stop for anyone. The best way to learn is if you have someone (a mentor or peer) to help you see the “big picture” and make more effective ---------- ’s invaluable to have a team that cares about what happens to you.

-Resources For Learning And Growing-
Beyond this, if there is relevant training that our tea ---------- mbers can attend to grow themselves, we are more than happy to provide it. We invest thousands of dollars into programs and consultations with REAL ---------- t many companies believe in investing as heavily as we do in our talents. We believe it's a must to continuously reinvest in our people.
Team Structure


We have a flat hierarchy where ideas from everyone are valued. We do not operate on seniority or experience alone. We make decisions that drive toward our goals and we chase our goals as a ---------- reer Progression


Our progression structure is based on merit, contribution, and performance. Some might move faster while others require ---------- 's purely up to the individual how fast they want to grow. We guide and create opportunities that fit your goals.