Youtube Marketing Expert

We are looking for an experienced videographer and social media expert to expand and diversify our output. Ideally somebody with a strong background in Youtube and TikTok.

The successful candidate will transform our social presence, editing and presenting short-form videos; posting tailored content according to best-practice guidelines; maximising reach, engagement and follower numbers; and reporting on performance.

The purpose is to increase popularity among a new, social-savvy audience by creating, posting and amplifying content across new and existing networks.

Key accountabilities:

- Publish short-form videos across all existing social networks, including Youtube, Tiktok, Facebook, Instagram, Twitter and ----------

- Plan, script, give directions for us to shoot, edit and upload original videos in line with the company’s goals

- Work as a videographer to produce content planned by other members of the team

- Launch our TikTok channel, along with any other appropriate network, and create content accordingly

- Take ownership of our social video output, setting the schedule according to best-practice guidelines and communicating that schedule to the team

- Relaunch and optimise our YouTube channel, occasionally creating longer-form pieces and publishing those created by freelance filmmakers

- Regularly post across all channels to maximise reach, engagement and referral traffic, promoting competitions, offers, UGC, blog articles, events and Q&As, and responding to comments from our followers

- Improve organic reach through active amplification

- Improve and systemise our content syndication to increase our online share of voice

- Work with external resources and agencies to create and promote hero content

- Ensure all published visual elements adhere to our brand guidelines

- Liaise with our digital marketing team to supply assets according to varying briefs

- Conduct other duties deemed by management to be commensurate with the role

Key relationships:

- Maintenance and development of relationship with individuals at external agency

- Regular communication with and feedback to internal colleagues from the marketing, sales, and operations departments

Experience, skills and qualifications:

- Experience working with all major social platforms

- Demonstrable expertise scripting and producing video in multiple formats (ideally experience of creating 'viral' videos)

- High level of aptitude in video-editing software, covering both pro level output and social media-specific packages

- Excellent English communication skills and a gregarious nature

- A high standard of written English

- Strong organisational skills and attention to detail

- An ability to work independently

- Creative thinking

- Previous experience and a proven track record in a similar role is essential

We're looking for somebody who is a fluent communicator in English and can commit to working flexible hours - potentially 10-20 hours per week.