Manage Facebook and Instagram accounts

Creating and managing the company’s Facebook page, including adding new posts, responding to comments and messages, and monitoring the page’s analytics to determine what types of posts are most effective
Monitoring the activity of competitors’ social media accounts and responding to negative comments or reviews
Posting original content including text, images, and videos that are relevant to the company’s products or services and audience interests
Creating and managing advertising campaigns on Facebook to promote products or services to specific target audiences
Monitoring online conversations about the company, its products, competitors, or industry trends to identify potential issues or opportunities for growth
Manage the company’s presence on other social networking sites such as Twitter, Instagram, YouTube, and blogs as needed
Collaborating with other departments to develop content for social media channels that aligns with the brand’s message and resonates with customers
Oversee the creation and promotion of new products and services on social media channels to generate interest and excitement among consumers and generate sales leads
Develop strategies to increase website traffic and conversion rates through organic means such as creating engaging content, optimizing titles and descriptions, and providing useful