Digital Marketer and Social Media Strategist

Melanin Grace Publishing LLC is looking for someone to help scale the company. You must be a fast learner with experience generating leads. The digital marketer is responsible for identifying, developing, and executing effective digital marketing strategies that will drive the company’s revenue and grow its market share. The digital marketer will be responsible for the entire customer lifecycle, from acquisition to retention to advocacy.

Responsibilities:

Manage all aspects of the customer lifecycle

Build and execute marketing campaigns for each stage in the customer lifecycle

Work with data to optimize marketing campaigns and increase ROI

Develop and execute lead generation strategies, including email campaigns, adwords, SEM, etc.

Optimize all digital assets, including websites, blogs, social media channels, landing pages, etc.

Collaborate with other departments on content strategy

Execute the marketing strategy with a focus on lead generation and revenue growth