PPC Specialist

About Us:
We are an award-winning B2B inbound marketing agency looking for a PPC Specialist with significant experience in keyword based PPC & search engine marketing (SEM). Must be extremely proficient in displaying ads and retargeting on Facebook, LinkedIn, YouTube, and Google, with a goal to ensure our online marketing efforts have the highest possible return on investment.

Key responsibilities

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Establish and manage retargeting
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

Required Skills & Experience

• High proficiency in English communication (spoken and written)
• Ability to work EST business hours (Monday - Friday 9:00 AM- 5:30 PM)
• Proven experience as a PPC Manager along with Tag Manager and Retargeting
• Experience in devising strategy and plans
• Experience in data analysis and reporting
• Experience handling B2B campaigns is a huge plus
• Knowledge of SEO and digital marketing concepts